Sete novos slogans foram lançados esta semana em Bristol pelos presidentes das empresas membros do Comité Colbert, que escolheu o humor para interpelar os viajantes através de 10 mil posters que serão colocados em 16 aeroportos franceses - graças ao serviço de Alfandega e às parcerias desenvolvidas com a ADP (Aeroportos de Paris), Air France e J.C.Decaux.
Em inglês as frases são: “Buy a fake Cartier, get a genuine criminal record” “With this phone, you better be ready to call your lawyer!” “Real ladies don’t like fake” “Are you ready to unravel this one?” “A bet on the wrong horse can be very expensive” “Counterfeits are no bed of roses” “Lucky charm? Unlucky at customs”.
A versão francesa: "Fausse Cartier, vrai casier", "Avec ce téléphone vous pourrez toujours appeler votre avocat", "Pas de faux pour une vraie lady", "Etes-vous prêts à en découdre ?", "Miser sur le mauvais cheval peut vous coûter cher", "La contrefaçon vous mettra dans de beaux draps !" e "Il ne vous portera pas chance à la douane".
As marcas Longchamp et Van Cleef & Arpels juntaram-se a Cartier, Chanel, Christian Dior, Lacoste e Louis Vuitton, empenhadas desde há vários anos nesta iniciativa lançada sob a égide do Comité national anti-contrefaçon (CNAC).
A campanha estende-se a outros seis países europeus, que aceitaram sensibilizar os seus consumidores - Croácia, Hungria, Itália, Roménia, República Checa e Eslováquia. São ainda abrangidos o Vietname e a Indonésia.
Perante a grandeza do fenómeno, a luta contra a contrafacção é uma das prioridades do Comité Colbert defender o "made in France".
Números dados pelo Comité:
En France, le nombre d’articles saisis par les services douaniers est passé de 200 000 depuis la loi Longuet en 1994, à 8,9 millions en 2011, soit une augmentation de 40%. On estime le coût de la contrefaçon à 40 000 emplois par an et 6 milliards d’euros de pertes pour l’économie française.
Seuls les sites Internet : priceminister.com, 2xmoinscher.com, trefle.com et leboncoin.fr ont signé la chartre de bonne pratique visant à surveiller les annonces et éduquer le consommateur. La Poste ayant également signé cette chartre, l’accroissement des saisies de produits vendus sur Internet a été multiplié par 20 en 5 ans.
Aux Etats-Unis les moyens de paiement (American Express, Paypal, Visa) ont également signé cette chartre visant à refuser les paiements sur ce genre de site.
"La protection de la propriété intellectuelle permet le développement d’industries françaises compétitives et la préservation de nos emplois. La contrefaçon est liée à la criminalité organisée (trafic d’armes, drogues…) et finance celle-ci", déclare Elisabeth Ponsolle des Portes, déléguée générale du Comité Colbert.
Sidney Toledano, directeur général du groupe Christian Dior, exprime : "La contrefaçon tue la création. Ce ne sont pas les Chinois qui consomment mais les européens qui consomment en étant conscients. Nous avons besoin de nos consommateurs référents (la parisienne, l’italienne) qui inspirent les pays émergents. Le luxe français défend des valeurs : nous devons protéger le savoir-faire et l’emploi".
Criado em 1954, o Comité Colbert reúne 75 casas francesas de luxo e 13 instituições culturais.
The Comité Colbert launches new anti-counterfeiting campaign
The luxury sector continues to advocate against counterfeiting “Buy a fake Cartier, get a genuine criminal record” “With this phone, you better be ready to call your lawyer!” “Real ladies don’t like fake” “Are you ready to unravel this one?” “A bet on the wrong horse can be very expensive” “Counterfeits are no bed of roses” “Lucky charm? Unlucky at customs”. Seven new tag lines were launched this morning by the chairmen of companies belonging to the Comité Colbert, which likes to use humour to get travellers' attention.
Ten thousand posters will be displayed in French airports, courtesy of French Customs as well as to partnerships developed by the Comité Colbert with the French airport authority, Air France and the urban furniture specialist J.C. Decaux. Longchamp and Van Cleef & Arpels have joined ranks with Cartier, Chanel, Christian Dior, Lacoste and Louis Vuitton, involved for years in this initiative conducted under the auspices of the French national anti-counterfeiting committee (CNAC).
And the initiative has proven effective: Consumers in France are more aware than those in other EU countries that common European laws exist to protect intellectual property rights (84% of respondents in France, which ranked first among EU countries, according to a Eurobarometer survey in 2009).
Given the magnitude of trafficking, the Comité Colbert continues to give top priority to the fight against counterfeiting. In France, the number of knock-offs seized by Customs went from 200,000 in 1994 to 8.9 million in 2011.
It is estimated that counterfeiting costs the French economy between 30,000 and 40,000 jobs a year and 6 billion euros in losses. The number of counterfeit products sold online and seized by Customs has grown exponentially, increasing by a factor of nearly 20 in five years.
"The protection of intellectual property rights makes it possible to grow competitive French businesses and safeguard French jobs. The combat of the Comité Colbert, which is of long date, illustrates the luxury sector's commitment to the fight against counterfeiting to protect our know-how and creation," declares Elisabeth Ponsolle des Portes, President and CEO of the Comité Colbert.
The campaign has been taken up elsewhere in Europe: the Customs administrations in six other EU countries have adopted it to raise awareness among their citizens. There are now local language versions in Croatia, Hungary, Italy, Romania, the Czech Republic and Slovakia.
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