A entrada em força em cena dos consumidores indianos e chineses no mercado global da joalharia vai alterar muitas das regras actuais, faz notar um relatório do CIBJO a ser debatido no próximo congresso da organização, em Vucenza, Itália, e da autoria de Jonathan Kendall, Director Operacional da De Beers. (Na foto, Miss India International 2012).
"Prevê-se que, em 2015, a Índia e a China representem o mesmo (30 por cento) que os Estados Unidos no consumo de jóias com diamantes. A quota do Japão deverá cair dos actuais 12 por cento para 8 por cento", diz ele.
Extractos do relatório:
The profile of the jewellery market is changing. The emerging nations of India and China are accounting for an increasing share of the global jewellery market and this is set to increase over the coming decade and beyond. The more established and developed markets (primarily US and Japan) will continue to see their share erode. It is projected that by 2015, India and China will account for the same share (approx. 30%) of diamond jewellery sales as the US. Japan's share will drop to around 8% (from 12% currently).
The emerging middle classes in both India and China are driving this demand, as they establish a taste for International luxury brands of all kinds.
As these markets develop, [it's expected that] a new kind of diamond jewellery consumer to emerge. Both markets have established relationships with jewellery (gold, jade etc) but their relationship with diamonds and diamond jewellery is a little different. While a diamond engagement ring is a cultural imperative in markets such as the US that is far from the case in China and India.
What is clear is that consumers across both these markets (as in more established markets) are looking for trust and reassurance in their diamond jewellery acquisitions. The trust of good quality and brand integrity is key, particularly in the context of fake products that are felt to be prevalent in both markets.
Para ler o relatório completo, vá aqui.
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