Est. June 12th 2009 / Desde 12 de Junho de 2009

A daily stopover, where Time is written. A blog of Todo o Tempo do Mundo © / All a World on Time © universe. Apeadeiro onde o Tempo se escreve, diariamente. Um blog do universo Todo o Tempo do Mundo © All a World on Time ©)

terça-feira, 26 de julho de 2011

IWI Watches timekeeper do Superleague Formula Championship

A IWI Watches, marca de relógios inglesa, baseada no Lancashire, do relojoeiro Ian Walsh, estreou-se há dias como Official Timing Partner do Superleague Formula Championship, no Grand Prix de Zolder, na Bélgica.

A Superleague Formula é considerada como uma das categorias mais excitantes do desporto motorizado. Todos os carros estão equipados com motores idênticos, especialmente desenvolvidos para esta competição - são V12, de 800 cavalos, que atingem velocidades superiores a 300 km/h.
Da marca:

IWI Watches are proud to be an English brand. The luxury watches are hand-made to the highest possible standards. IWI use the latest technology at every step to design and create modern classics from the finest materials and components available. The stunning range of time pieces are the inspiration of watch-maker Ian Walsh, who builds, finishes, inspects, calibrates and tests each individual watch produced. The watches themselves have all been designed to pay homage to motorsport, with classic dials evoking images of great grand prix heroes charging for the line!

This new partnership gives IWI an increased global presence, potentially bringing the IWI brand into the homes of 400 million TV viewers in 80 countries worldwide. Superleague Formula, with races now in every corner of the globe, is major force in motorsport today, with an incredibly innovative racing format; 2 feature races, the second in reverse grid order, and a five-lap shoot-out all taking place within two and a half action-filled hours. The shootout total prize pot of €250'000 - first prize being €100'000 - is fought out over 5 laps of some of the most intensive racing ever seen. A wonderful, dramatic and dynamic concept, brilliantly executed and IWI are very proud to be part of it.

“We are truly delighted to welcome IWI Watches to the championship”, stated Robin Webb, Superleague Formula Competition Director. “The watches themselves really speak of motor sport and it is great to have partnered with a young, dynamic company who are ready to take on the world.”

“It was great seeing the IWI logo on all the cars in the knowledge it was being seen around the world” said Ian Walsh. “Our logo was flashing up on the on-screen graphics every few seconds. Building awareness of IWI Watches globally with Superleague Formula is deeply satisfying and the racing was some of the most exciting I’ve ever seen.”

“We´ve been hugely impressed by the way that Superleague Formula has grown and matured into a great racing series” added Tim Nadin, Commercial Director of IWI Watches. “There are a great many synergies between IWI Watches and Superleague Formula. It´s a young and rapidly growing global championship and these attributes fit perfectly with our own growth aspirations. We look forward to a long and fruitful partnership.”

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