Relógio Apple Watch poderá provocar subida explosiva do ouro

Capa de Novembro da Vogue China. Pela primeira vez, aparece um Apple Watch na produção de moda

Segundo informações que circulam nos meios internacionais ligados ao ouro, se a Apple tenciona vender um milhão de relógios por mês na versão do modelo em ouro, o Apple Watch poderá fazer explodir o preço deste metal e provocar consequências imprevisíveis na economia mundial.

Lido no Art Of Jewellery:

Josh Center at TidBits has done some math on Apple Watch and estimates that if production rumors are correct, Apple will be bidding for a third of the world’s annual gold supply to make enough gold watches to meet demand.

To put those numbers in perspective, Apple needs so much gold it could turn the all 7,000 metric tons of gold stored at the Federal Reserve Bank of New York. Assuming the Apple Watch Edition contains 2 troy ounces of gold (2 troy ounces equals 62.2 grams), Centers estimates Apple would need 24 million troy ounces of gold per year for its watches or roughly 746 metric tons. About 2,500 metric tons of gold are mined per year, so if Apple uses 746 metric tons they’ll need about 30 per cent of the world’s annual gold production.

The price of gold is currently US$1,200 per ounce, which would make Apple’s annual gold needs somewhere around US$28.8 billion. Apple would need to store more gold per year than Rolex makes in sales. The annual sale of high-end Swiss watches was about 27 million in 2013. Apple would have to take over 45 per cent of the entire luxury watch industry to hit its mark. If history is any indication though, there’s one company that can completely dominate an old tired market despite pricing, and it’s Apple.