A Baselworld 2013 encerrou hoje, atingindo um novo recorde de visitantes - 122 mil (mais 17 por cento que no ano passado); e de jornalistas - 3.610 (mais 9 por cento). Como habitualçmente, Estação Cronográfica marcou presença no certame. Estiveram presentes 1.460 expositores, de 40 países (menos 20 por cento). A diminuição de expositores pode explicar-se por dois factores - há pequenas marcas independentes que não conseguem fazer o investimento, cada vez mais avultado; o espaço que foi concedido não agradou a algumas das marcas, numa revolução geopolítica em que os grandes grupos (Swatch Group, LVMH) terão saído beneficiados. Compare aqui os números de 2013 com os de 2012.
O novo espaço criado pelos arquitectos Herzog & de Meuron albergou mais de mil novos stands das marcas. Os 122 mil compradores vieram de 100 países, confirmando Baselworld como a principal feira do mundo em termos de Relojoaria e Joalharia.
A Baselworld 2014 decorrerá de 24 de Março a 3 de Abril.
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Testemunhos colhidos pela organização da Baselworld:
Jacques J. Duchêne, Chairman of the Exhibitors' Committee, had the following to say at the end of the show: "We can look back on a brilliant event. All the effort that went into it, together with the commitment of the exhibitors, the show management and the political authorities, has paid off. And now we can reap the fruits of this labour – a show boasting a new quality and aesthetics, unrivalled anywhere in the world".
François Thiébaud, President of the Swiss exhibitors at BASELWORLD also confirms: "We are delighted to confirm that a new century has been heralded in for the watch industry with BASELWORLD 2013. We have concluded exceptional business deals in this exceptional infrastructure".
Karl-Friedrich Scheufele, Co-President of Chopard, states: "BASELWORLD 2013 proved to be a highly successful edition, despite the fact that it was held later in the year than usual. All the markets were present, and we recorded a very good media presence at our stand. Both our guests and the journalists were delighted with the new show layout".
Thierry Stern, President of Patek Philippe, underlines the importance of the event: "The general mood was an exceptionally positive one. This key meeting point for the industry enables us to meet all our dealers, establish their views and perspectives for the current year and present our innovations to them".
For Guido Terreni, Managing Director Watch Business Unit at Bulgari, the show was similarly a major success. "We are very impressed by the new building. It gives the exhibitors the opportunity to stage higher-quality presentations. BASELWORLD is now a genuine luxury show. We are particularly satisfied, since our new stand, in its new position, gives us enhanced visibility. This meant we were also able to benefit from an increased visitor frequency".
THE MOST IMPORTANT MEDIA EVENT GLOBALLY FOR THE INDUSTRY
"This is an exceptional year for us", explains Luc Perramond, CEO of La Montre Hermès. "We have been able to inaugurate our new pavilion by Toyo Ito. This stand reflects our brand in an outstanding manner. We were able to welcome around 800 journalists. The number of buyers has also risen. This show is an event not to be missed for us".
Françoise Bezzola, Vice President Communication at TAG Heuer, sums up the show as follows: "An excellent edition for TAG Heuer: we were able to record two-digit growth rates. The new position and the new stand offered our customers greater comfort and convenience. The new hall gives the show even more prestige and definitely puts it in the top league. BASELWORLD is, above all, an out-of-the-ordinary communication platform, which gives us the opportunity to speak to the world's press and keep abreast of the market within the space of just a few days".
"This show remains the not-to-be-missed rendezvous for the industry", says Nicolas Beau, Directeur International Horlogerie at Chanel. "The atmosphere was indeed highly satisfying. We had a good number of visitors to the stand and were able to welcome 1,200 journalists".
For Robert Buchbauer, CEO of Swarovski, it is clear that: "BASELWORLD 2013 was an exceptional platform for us, allowing us to meet our customers and the media. Thanks to our new 'wings of sparkle' stand concept, we attracted a large number of visitors and a high level of attention from the media from all over the world. It was a great opportunity to present our new watch and jewellery collection".
On the part of the jewellery exhibitors, the expectations of Giuseppe Picchiotti, owner of Picchiotti, were also fulfilled: "It went very well and we are highly satisfied. We invested a great deal in new models and in our stand, and our customers are delighted. We were also able to acquire considerably more new customers compared with previous years – especially from Russia and the Far East".
Walter Häusermann, Chairman of Swiss jewellery brand Furrer-Jacot, can be quoted as follows: "It was a gratifying show. The improved show infrastructure and the new show stands meant we were able to position our brand in the ideal manner in Hall 1.1. And, as far as orders are concerned, this was the best show for us for five years". Marc Buelling, owner of Buelling Germany, was particularly satisfied with the fact that Germany's jewellery capital – the "Golden City" of Pforzheim – made its first appearance in the hall. "For our company, BASELWORLD 2013 was one of the most successful shows of the last 15 years. The quality of the visitors was uniquely high".
In the other sectors of BASELWORLD too, a large number of positive voices were to be heard on the last day of the show. Hence Bernd-Willi Ripp, Managing Director of Groh+Ripp reported: "We are highly satisfied with the course of business and were able to forge a large number of new, international contacts. For us, BASELWORLD is the most important platform for showcasing in a fitting manner the production options that we are able to offer for high-grade coloured gemstones. BASELWORLD is where the whole world meets up".
For the National Pavilions in Hall 4, Stephen Wong, Regional Director Europe of the Hong Kong Trade Development Council (HKTDC), has the following to say: "Switching to Hall 4, directly on Exhibition Square, was a good move for the exhibitors from Hong Kong, and especially for the jewellery sector. The new stands mean that the products can be presented in an even more impressive manner. The feedback from our visitors is similarly positive: they welcome the central position of the Hong Kong Pavilion and the clear layout of both storeys of Hall 4. BASELWORLD is a 'must' for us, and we are proud that we will be able to organise the biggest country pavilion at this decisive industry event over the years to come too".
For Sylvie Ritter, Managing Director of BASELWORLD, it is clear that: "With BASELWORLD 2013 we have set new standards. This has further reinforced the uniqueness of this event. There is nothing comparable in the luxury goods industry anywhere in the world. We shall be doing everything within our power to further expand our leading position next year too". BASELWORLD 2014 is being held from March 27 to April 3, 2014 in the halls at Messe Basel.
O comunicado dos Espositores Suíços:
As BASELWORLD closes its doors, the feedback from Swiss Exhibitors is most positive. They gathered in the exceptional setting of the new Halls, transformed in under a year by Herzog & de Meuron. Swiss and international press, along with some 122,000 visitors, filled the aisles throughout the eight days of the Show. BASELWORLD leaves no doubt that it is the biggest and best event for the watch and jewellery sectors anywhere in the world. Retailers and partners were out in force to admire the latest innovations from Swiss brands. Packed order books confirm the industry's good health, as do record figures for the first quarter.
This 41st Show confirms that the watchmaking year starts with BASELWORLD. Watch and jewellery brands benefited from an exceptional infrastructure, completed in less than a year and designed by Herzog & de Meuron. Within the Swiss Exhibitors' Committee, the vast majority of stands boasted new designs. Swiss exhibitors also took advantage of the extended space to offer an even better welcome to their international clients, and deliver a clear message: that Swiss watch and jewellery firms are world-class players. Doubtless this new Show will help drive Swiss brands forward in an uncertain business climate. Indeed, the majority of Swiss Exhibitors declared themselves satisfied with the event, an opinion shared by visitors and the press. Brands questioned reported that business volume for the first week had exceeded 2012 and confirmed the strong start to the year, with exports for the first quarter reaching CHF 4.7 billion (+2.4%), making this the best quarter ever.
Once again, Swiss watchmakers did justice to their fabulous shared heritage and pulled off yet another remarkable tour de force in terms of innovation. Most of the new models on view featured mechanical movements, both hand-wound and automatic. Emphasis was clearly on complex and prestigious complications: tourbillons, repeaters, striking mechanisms and a veritable comeback for the perpetual calendar. They were joined by GMT and moonphases, never out of the spotlight. Vintage chic was again high on the agenda for Swiss watchmakers, although innovation was never far whether for a 1950s-inspired timepiece or a resolutely futuristic design.
Swiss jewellers were also full of praise for the fabulous opportunities that BASELWORLD provides. Joining watch brands in Halls 1 and 2, they shared the same values and audience, with rings, earrings and pendants eliciting equal enthusiasm. Quality metals such as steel and titanium combined with the prestige of rose gold, palladium or platinum. Watches and jewellery in carbon fibre were also on display. Timepieces embellished with diamonds and other gems were another growing trend this year.
The Show was also highly rated by representatives of the related industries. The past eight days were more than encouraging, and give every reason to believe that results will match, if not outperform, those of 2012. New stands and strong attendance by members of the trade and public, not to mention the stimulus of this revamped 41st edition, put the industry's suppliers well and truly at the centre of business, and attention.
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