Uma conferência sobre luxo sustentável ocorre a 28 de Setembro, em Lausanne, Suíça, organizada pelo The Atelier of Sustainable Excellence™.Da organização:
The debate surrounding sustainable luxury is not new, but very prevailing as luxury consumers’ expectations and behaviors evolve rapidly. The traditional definition of luxury as ‘anything unneeded’ is neither helpful nor relevant in today’s markets. Luxury has become both a commendable and widely obtainable need and necessity.
When it comes to corporate responsibility, luxury companies don’t become model citizens overnight. But merely complying with public demands for responsible practices won’t protect them very long or even contribute to solve social or environmental problems.
But, how to be good and do well ?
What do the terms such as ethical consumerism or discerning luxury consumption really tell us about future luxury spending habits? How to go beyond mere compliance to gain a competitive advantage? How best in class luxury companies succeed in their endeavor of changing their stakeholders’ behaviors? How to make a real difference to society in reinventing a new business model? How to future-proof its company and ensure sustained value for all stakeholders?
The Atelier of Sustainable Excellence™ aims to provide a learning & sharing platform for engaged CSR/Sustainability professionals from the luxury/prestige sectors, academia and non-governemental/not for profit organisations to :
Anticipate the trends shaping the luxury industry
Share business initiatives addressing social and environmental challenges.
Experiment sustainable excellence during a highly interactive “GameShop”.
Provisional program and confirmed speakers:
Mr Burak Cakmak, GUCCI, CSR Director, Keynote speaker
Prof. Sandor Czellar, PhD, Marketing Professor, HEC Lausanne University
Mrs Iris Maria Alexis Van der Veken, Rosy Blue Diamonds, Manager Corporate Affairs. Chair, United Nation Global Compact Network Belgium
Mrs Corinne Paget-Blanc, Jaeger-LeCoultre, Communication Director
Mr Christopher H. Cordey, Wholebeauty, Chief Catalyst Officer
Mrs Veerle Vrolijk-van Wauwe – Transparence SA, CEO
Powered by LEGO® SERIOUS PLAY®, participants will build a common vision of the luxury goods industry in 2030. They will test how their informed understandings of this industry and its interactions with key stakeholders –be they investors, consumers, retailers, environmental activists, or members of supply chains – shape their future business models. The expected output will be a glimpse into the core values that the luxury goods industry will need to promote, as a whole, to future-proof itself and ensure sustained value for all its stakeholders. This session will be facilitated by Mrs Joyce Miller, PhD and Mr Eli de Friend, Caprese.
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