Eterna vendida a chineses

Anúncio Eterna, Diário de Notícias, 1941 (arquivo Fernando Correia de Oliveira)

A manufactura Eterna, que estava nas mãos da família Porsche, acaba de ser vendida a investidores chineses. Calibres Eterna têm equipado os relógios Porsche Design, que continuam propriedade da família Porsche.

A Eterna foi uma marca muito popular no mercado português, nos anos 40 a 70 do século passado e o Eternamatic um dos modelos mais vendidos no país.

Lido no Swiss Info:

Chinese take over Swiss watchmaker

Watchmaker Eterna has been bought by China Haidian Holdings, as previous owners the Porsche family from Germany confirmed on Thursday. No price was reported.
Eterna, one of the few Swiss companies to manufacture mechanical watches, would be the second Chinese-owned Swiss watchmaker after Milus, according to business magazine Bilanz.

The company, located in Grenchen in canton Solothurn, had turnover of SFr12 million ($14.4 million) last year and employs 70 workers, Bilanz said.

The Federation of the Swiss Watch Industry said it wasn’t worried by the purchase, but added that it hoped the Chinese would invest in the brand.

Para saber mais, leia a análise de Gregory Pons, no Business Montres. Aqui.