O balanço feito pela organização da Baselworld 2011 é positivo: a maior feira de Relojoaria e Joalharia do mundo registou um aumento de 2,5 por cento em termos de visitantes e em relação à edição do ano passado, ultrapassando a fasquia dos cem mil (103.200).
Um total de 45 países estiveram representados na 39ª edição da feira de Basileia (1892 expositores) e foram acreditados 3055 jornalistas, um recorde, mais 5 por cento que em 2010.
A Baselworld 2012 decorrerá de 8 a 15 de Março do próximo ano.
The influx of visitors has to be described as overwhelming this year: 103,200 visitors from more than 100 countries marked the second-best result of all times for BASELWORLD and an increase of 2.5% over the previous year. The exhibitors reported that the quality of the visitors was excellent.
This year’s exhibiting companies declared themselves to be highly satisfied with the business they conducted and the sales they achieved.
Jacques J. Duchêne, President of the Exhibitors’ Committee, commented as follows at the end of the show: “We can speak of an excellent year. We, as exhibitors, are very satisfied and have achieved highly gratifying sales. The expectations for this year’s BASELWORLD were exceptionally high – precisely after two particularly positive months at the start of the year. And they were certainly fulfilled. Given the current global political developments, however, we will be treating this pleasing and optimistic result with caution.”
François Thiébaud, President of the Swiss exhibitors at BASELWORLD, confirms: "This was an excellent show for us. We achieved splendid sales, and we feel a great sense of satisfaction. BASELWORLD’s global reach has played a key role in this over the past few days."
Jérôme Pernici, Marketing Director at Patek Philippe, says: "We were able to work particularly well here: it was an excellent year. We achieved record figures in terms of both buyer and media contacts."
Karl-Friedrich Scheufele, Co-President of Chopard, underlines the importance of the event: "BASELWORLD is the sole international show for the watch and jewellery industry that our company participates in. It is, and will remain, a focal point of every financial year for us and makes a key contribution to our sales result. We are highly satisfied with the sales we achieved and the customer frequency."
For Françoise Bezzola, Vice President Communication at TAG Heuer, the show was a great success: "Our stand was frequented by excellent numbers of both specialist dealers and journalists. We have recorded two-figure growth rates by comparison to last year."
"BASELWORLD is an exceptional event that cannot be missed. 2011 was a fantastic show for us, an excellent year, and our innovations were particularly appreciated by both our customers and the media", reports Olivier Bernheim, CEO of Raymond Weil.
Nicolas Beau, Directeur International Horlogerie at Chanel, sums up the show as follows: "Here we can demonstrate Chanel’s creativity and strengths in watch-making. BASELWORLD 2011 will go down as the most successful show in history for us – in terms of both sales and media contacts."
"The course of business was highly gratifying”, says Jean-Claude Biver, CEO of Hublot SA. "This show continues to be of major importance”.
Intensive use is made of the options offered by the unique nature of the World Watch and Jewellery Show. Manon Colombies, Export Manager of Festina Candino SA, says on this: “BASELWORLD is our most important sales point anywhere in the world. The fact that we can maintain and foster our network of contacts is one of the biggest advantages of this show. And we naturally appreciate the professional setting in which the show is held."
Great satisfaction amongst the jewellery brands too
As far as the jewellery exhibitors are concerned, Christoph Wellendorff, Managing Director of Wellendorff, is particularly satisfied: "BASELWORLD 2011 was exceptionally successful for us: our very high expectations were even exceeded. Here in Basel we have been able to meet more than 90% of our customers in just a single week. BASELWORLD is unrivalled and the only jewellery show that we attend, and our participation in Basel will continue to be a very good investment for our brand."
The expectations of Giuseppe Picchiotti, owner of Picchiotti, were similarly fulfilled. “Last year was already very successful for our company. And we have now been able to establish ourselves at this high level. BASELWORLD 2011 has opened up new options and opportunities for us in the Southeast Asian market in particular ".
The brand Meissen Joaillerie participated in BASELWORLD for the first time. For Managing Director, Christian Kurtzke, it is quite clear: "BASELWORLD offers us the best platform for opening up the markets of the future, such as Latin America. We have been able to engage in outstanding talks and are particularly impressed by the media presence here."
Large numbers of positive echoes were also to be heard in the remaining sectors of BASELWORLD on the closing day of the show.
Hence Bernd-Willi Ripp, Managing Director of Groh+Ripp, had the following to say: "For the world’s leading dealers in precious stones, BASELWORLD constitutes the most important show of the year. After achieving a good result in 2010, we were able to record very good sales here in Basel in 2011."
Enormous media interest, with record journalist numbers
The renewed increase in media interest is reflected in the record number of 3055 accredited journalists from more than 70 countries, marking a 5% increase over the previous year. For the very first time, more than 3000 media representatives were thus welcomed at BASELWORLD. All the key specialist media for the luxury goods sector come to Basel. And global coverage of BASELWORLD is on the increase in the daily media and business press, as well as on TV and radio. As Françoise Bezzola, Vice President Communication at TAG Heuer, explains: "As an exhibitor, it is possible to receive a maximum number of journalists at BASELWORLD for just a minimum time outlay."
Those in charge of BASELWORLD can look optimistically into the future. For show manager, Sylvie Ritter, it is clear that “this was one of the best BASELWORLD of all times. We will do everything possible to ensure that we successfully establish ourselves at this new high level. This show will remain the most important and highest-quality event for the international watch and jewellery industry." Due to the construction work for the new buildings at the Basel exhibition site, BASELWORLD 2012 is being held from March 8 to 15, 2012 in Basel.