"Enjoy being different“ é a frase que preside à mudança de imagem corporate dos relógios Mühle Glashütte. O site da marca também foi renovado e uma nova campanha publicitária vai arrancar.
Da marca:
"We want to clearly communicate our DNA to the outside world", explains the company's Managing Director Thilo Mühle. "Our tradition in manufacturing nautical instruments and timepieces is reflected throughout our entire collection, with every single one of our watches standing out due to its maximum reliability, robustness and precision. We make time measuring instruments that can be worn every day and in all kinds of situations, be it in the office or on an evening mountain bike ride. This is precisely what we want our new brand identity to clearly reflect."
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