14ème Journée Internationale du Marketing HorlogerDecember 2 LA CHAUX-DE-FONDS, SWITZERLAND
Entitled "The Watchmaking industry and its Ambassadors", the 14th edition of Journée Internationale du Marketing Horloger (14th International Day of Watchmaking Marketing) is a dedicated event for watchmaking industry professionals which will explore the role of ambassadors in the communication strategy of a watch brand.
The event is organized in two parts. The first day, dubbed the 5ème Journée de Recherche en Marketing Horloger (JRMH) is devoted to academic research and will be held on December 1 in Haute école de gestion Arc in Neuchâtel. It will be followed by the Journée Internationale du Marketing Horloger (JIMH), held on December 2 in the world's watch making capital, Chaux-de-Fonds.
The watch ambassadors will be presented by Sebastien Loeb for Marvin and Guillaume Nery for Ball Watch, whilst confirmed speakers from watch brands are Antonio Calce (Corum), Richard Mille (Richard Mille), Jean-Marc Jacot (Parmigiani), Guillaume Tetu (Hautlence), Cécile Maye (Marvin) and Daniel Alioth (Ball Watch).
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