Organizado pela Maison du Luxe
Luxury Brand Management Seminar 06/02 to 10/02/2012 São Paulo - Brazil
Taught by Dr Pascal Portanier, a French professor in design management, with 20 years’ experience in marketing and design for luxury brands, such as Lagerfeld, Lancôme, L’Oréal, Clarins, Biotherm, Rodier, Guinot and Dior.
Professor at the London College of Fashion-University of the Arts London; the International University of Monaco; Beijing-University of International Business and Economics;
This seminar comprises and in-depth study of the luxury and design world. It is suitable for students/professionals involved in design, marketing, product or project management, communications, merchandising, online sales and exhibitions
The course includes:
Luxury brand analysis and marketing strategies;
Product semiotic analysis (signs and symbols decoting);
Luxury product development process;
Trend forecasting (colours/trend books);
Packaging and display strategies;
Luxury windows and exhibition stands;
Product name brainstorming;
Production cost study and selling price;
Consumer analysis theories;
Luxury communication strategies;
Advertisement analysis;
Website analysis and evaluation.
On the third day of the Seminar, participants will visit Luxury brands.
For further information please contact Maison du Luxe:
maisonduluxe@mail.com
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