quarta-feira, 28 de novembro de 2012
Girard-Perregaux faz parceria com a Academy of Motion Picture Arts and Sciences para apoio a futuro Museu do Cinema
A Girard-Perregaux será Cronometrista Exclusivo e Apoiante Fundador do novo Academy Museum of Motion Pictures, cuja abertura está prevista para 2016, em Los Angeles, anunciou hoje a manufactura de alta relojoaria suíça.
O museu ficará instalado no histórico edifício da Wilshire May Company e será o primeiro museu sem fins lucrativos dedicado exclusivamente à história e ao desenvolvimento actual da indústria cinematográfica.
Situado no centro de Los Angeles, o edifício será adaptado pelos arquitectos Renzo Piano e Zoltan Pali. No seu interior, ficarão extensas colecções e arquivos da Academia, que incluem mais de 140 mil filmes, 10 milhões de fotografias, 42 mil posters originais de filmes, 10 mil desenhos de produção, fatos, equipamento de filmagem e adereços vários, bem como objectos pessoais de personalidades ligadas ao cinema.
Para celebrar e promover esta parceria, a Girard-Perregaux passará a usar imagens icónicas da colecção fotográfica da Academia nas suas campanhas publicitárias e levará a cabo iniciativas especiais.
“We are honored to be working alongside the Academy of Motion Picture Arts and Sciences on this extraordinary venture”, says Michele Sofisti, CEO of the Sowind Group (Girard-Perregaux and jeanrichard). “We understand the importance of preserving the heritage and history of film making which, like watchmaking, requires an immense amount of love, work and dedication”.
“We are thrilled to be partnering with Girard-Perregaux on the creation of the Academy Museum of Motion Pictures”, notes Bill Kramer, Managing Director of Development for the Academy Museum. “Girard-Perregaux’s commitment to artistic excellence and technological advancement is a perfect fit for the Academy Museum. We look forward to working with them to realize this long-held dream of the Academy and the moviemaking industry.”
Girard-Perregaux is a Swiss high-end watch manufacturer tracing its origins back to 1791. The history of the brand is marked by legendary watches that combine sharp design with innovative technology such as the renowned Tourbillon with three gold bridges presented by Constant Girard-Perregaux in 1889 at the Paris Universal exhibition where he was awarded a gold medal. Devoted to the creation of state-of-the-art Haute Horlogerie, Girard-Perregaux is one of the very few watchmakers to unite all the skills of design and manufacture under the same roof including the forging of the “heart” of the watch, the movement. With over 80 registered patents, Girard-Perregaux is fully committed to research and development to constantly fuse its unique heritage into modern watchmaking. Girard-Perregaux is majority owned by PPR.
About The Academy
The Academy of Motion Picture Arts and Sciences is the world’s preeminent movie-related organization, with a membership of more than 6,000 of the most accomplished men and women working in cinema. In addition to the annual Academy Awards—in which the members vote to select the nominees and winners—the Academy presents a diverse year-round slate of public programs, exhibitions and events; provides financial support to a wide range of other movie-related organizations and endeavors; acts as a neutral advocate in the advancement of motion picture technology; and, through its Margaret Herrick Library and Academy Film Archive, collects, preserves, restores and provides access to movies and items related to their history. Through these and other activities the Academy serves students, historians, the entertainment industry and people everywhere who love movies.