"Frugality is for the vulgar," said Francois Rabelais, so austere times call for radical thinking.
Nathan Halfon and Roger Gilbert, two connoisseurs of life's finer things, and watch collectors both, have formed London-based Ril Concept - pronounced "real" - to create and offer desirable objects that accommodate sensible budgets. "Why should prices deprive those with taste of the pursuit of simple pleasures?" ponders Halfon.
Ril Concept's debut product is a mechanical wristwatch that combines style, functionality and horological appeal. Its look will communicate immediately to a watch enthusiast. Its name is Ril Watch Scuba.
According to Roger Gilbert, "We are both passionate about watches and wanted to transmit this passion with an affordable timekeeper. As I know from fellow watch enthusiasts, there are when you don't want to wear your collector's item, your 'halo' timepiece. For others, students fresh from university, those just launching their careers, high-priced watches are a luxury not yet within their reach. We found that, in the USD $1000 range, the selection was limited, so we decided to exploit this niche."
Roger and Nathan decided to offer a simple and robust diving watch, the Ril Watch Scuba, conceived to address all of the requirements of a modern, unisex timepiece, at home on the beach, in the boardroom, at a club or a rave. Its size is a generous 38mm, small enough for a lady's wrist, large enough to suit a man's. The watch employs a stainless steel, three-piece case, with graduated, unidirectional rotating bezel, screw-down crown and sapphire glass; its ruggedness is indisputable.
Designed in London and manufactured in China, Ril Watch Scuba is powered by a high-quality Japanese automatic movement with a generous 48-hour power reserve. Ril Watch Scuba is presented in a luxurious case, and all watches are supplied with both a regimental G10 NATO strap and a solid stainless-steel adjustable bracelet. Its dial is unadorned, showing no brand, for Ril Concept believes that the Ril Watch Scuba should say but one thing: "It belongs to you." Only a Ril Watch Scuba's owner will know the brand, its name relegated to the case-back.
Ril Concept's primary mission is to design and sell purist objects manufactured to high standards, but at a price: an affordable price. Additionally, Ril Concept is global, so universal price parity means that Ril Watch Scuba will sell for USD $999, CHF 999 tax included, GBP £599 VAT or €699, whether purchased from one of Ril Concept's appointed agents, or via the Ril Concept web site: www.rilconcept.com. For every watch sold, Ril Concept will donate USD $6 to the charity Shelter, to assist the homeless in England.