Aldo Magada (Breitling) novo CEO dos relógios Zenith

Aldo Magada, actualmente na Breitling, sucederá a Jean-Frédéric Dufour à frente da Zenith. Esta foi a escolha de Jean-Claude Biver, responsável pelo sector de Relojoaria no grupo LVMH (que detém ainda TAG Heuer, Hublot ou Bvlgari).

Aldo Magada, 55 anos, é actualmente director internacional de vendas da Breitling, mas trabalhou durante muitos anos com Biver. "Considero-o como um dos meus discípulos, como é também o caso de Jean-Frédéric Dufour", disse Biver. A 14 de Abril era anunciado que Dufour, CEO da Zenith, fora nomeado CEO da Rolex, substituindo Gian Riccardo Marini.

O comunicado oficial:

Paris, France, May 2nd, 2014 – LVMH announces the appointment of Aldo Magada as President and CEO of Zenith. He takes over from Jean-Frédéric Dufour who has recently been appointed General Manager outside the Group.

Jean-Claude Biver, President of the Watches Division of LVMH, is firmly convinced that Aldo’s significant experience in the watch-making industry, combined with his proven-track record in product development and strategy as well as his in-depth knowledge of manufactures will be instrumental to develop Zenith. Aldo Madaga will take up his new duties on July 1st, 2014.

A recognized player in the Watches industry

Aldo Magada, a Swiss citizen born in 1958, is married, and has two children. He grew up in Switzerland and graduated from the University of Lausanne in 1981 and from the University of La Jolla in San Diego, California in 1982. Aldo Magada started his career in sales at Vifor, a para-pharmaceutical company.

In 1984, Aldo joined the watches industry at Swatch and then held positions with increasing responsibilities for Piaget and Omega where he was Product Director and Marketing Director alongside Jean-Claude Biver between 1994 and 1998. In 2000, he became President of Gucci Time Pieces. Between 2002 and 2009, he led Technomarine, Reuge and Badollet, before founding a consulting firm, earning recognition and trust of numerous key players in the watches industry. Since 2010, he has been International Sales & Business Development Director at Breitling.

During his nearly 30 years of experience mainly in the watch-making industry, Aldo Magada has demonstrated his instrumental role in Brand development and repositioning. As Jean-Claude Biver highlights, Aldo will ensure a continuous success for Zenith over the coming years.