Uma das mais importantes empresas de marketing e informação empresarial digital, o Digital Luxury Group, com sede em Genebra e escritórios em Nova Iorque e Shanghai, acaba de anunicar a aquisição do Luxury Society, a mais importante comunidade mundial de profissionais da indústria do luxo (e de que Estação Cronográfica é membro).
Com mais de 30 mil membros de 150 países, o Luxury Group é considerado como o líder de opinião em termos da revolução digital no luxo.
O comunicado:
PARIS and GENEVA, April 15, 2014 – Digital Luxury Group, the leading digital marketing and intelligence group headquartered in Geneva, with offices in New York and Shanghai, announces the acquisition of Luxury Society, the world’s most influential community of luxury professionals. “With more than 30,000 members from 150 countries, they are the leading voice of the digital luxury revolution. We are delighted to welcome them as part of the family,” comments David Sadigh, Founder & CEO of Digital Luxury Group. Co-founded in 2008 by Pierre-Yves Poulain, Luxury Society’s aim has been to bring together the top echelons of various industries, from automobiles to beauty to hotels, into one luxury-focused community. Luxury Society combines a unique blend of industry news reporting and curation with global luxury-only events in partnership with Bloomberg, under the editorial supervision of Sophie Doran, Editor-in-Chief.
According to Pierre-Yves Poulain, President of Luxury Society, “We have been partnering with Digital Luxury Group for many years, jointly producing the World Luxury Index™. Their unique brand intelligence technologies combined with their international presence and strong client portfolio makes them one of the hottest companies of our growing industry. Leveraging their proprietary research capabilities, together we are creating the leading luxury insights company.”
For David Sadigh, “Luxury brands, retailers and financial institutions are in need of actionable insights allowing them to make the right decisions and improve their competitiveness. Luxury Society’s news and community-based intelligence combined with our recognized proprietary research methodologies will set new standards in the industry. Furthermore, the acquisition opens our first presence in Paris, arguably the luxury capital of the world, giving us the opportunity to be closer to important existing clients such as LVMH and the Richemont Group.”
Luxury Society, including the to-be-redesigned website, intellectual property, and team will be managed by Digital Luxury Group as of May 1, 2014. Simultaneously, a shift in branding will be finalized. All digital agency activities will be fulfilled under the DLG acronym. Luxury Society will continue to be the name for all community, news, and event activities, and will also release key intelligence reports such as the WorldWatchReport™ and World Luxury Index™ under its brand. Digital Luxury Group will represent the combined group activities as the parent company.
The price and nature of the transaction remains confidential but represents a mix of cash and shares. “We will seriously consider other strategic acquisitions in the future,” concludes Tibère Adler, Chairman of Digital Luxury Group.
About Digital Luxury Group
Digital Luxury Group (DLG) is the digital partner of forward-thinking luxury brands. With offices in Geneva, New York, and Shanghai, DLG combines leading brand intelligence with bespoke digital marketing services. From creation to implementation, we empower brand strategies with our proprietary data and research such as WorldWatchReport™ and World Luxury Index™. Clients include: Baume & Mercier, Caran d’Ache, Carl F. Bucherer, Fendi, Four Seasons, IMD, IWC, Jumeirah, Maurice Lacroix, Montblanc, Roger Dubuis, Sotheby’s, TAG Heuer and Vacheron Constantin. For more information: www.digitalluxurygroup.com
About Luxury Society
Luxury Society is the world's most influential online community of top luxury executives. Based in Paris, with members in more than 150 countries, Luxury Society informs and connects CEOs, managers, journalists, consultants, designers and analysts from across the luxury sector, in industries as varied as fashion, design, art, jewelry and timepieces, beauty, travel and hospitality, yachting, private aviation, automobiles, private banking, real estate and personal services. For more information: www.luxurysociety.com
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