O terceiro Prestige Brands Forum 2011, organizado pela China Europe International Business School (CEIBS), de Shanghai, decorre a 16 de Abril, no 699 Hongfeng Road, Pudong, Shanghai, China.O tema deste ano: Collaboration and Differentiation: Diversify Core Competitiveness for Prestige Brands.
Da organização:
Democratization of luxury which has been brought about by globalization, wealth-creation opportunities, new market segments, digital communications, international travel and culture convergence (Okonkwo, 2009) is changing the landscape of the luxury universe.
On the one hand, classic luxury brands have become visible, recognizable, and accessible to the public. Seeking synergies within luxury powerhouses, employing modern management tools, extending brand equity over a spectrum of products and the emphasis on show-buzz marketing have resulted in the fundamental change of “luxury heritage”.
On the other hand, the unprecedented opportunity of the luxury sector encourages firms who are struggling with low margins to consider trading up (Silverstein and Fiske, 2003). Manufacturers are looking for ways to differentiate their intangible assets: premium value and brand power. (ABI 2008).
However, is there a universal gospel to create value for prestige brands? Or will different business models lead to varied brand types which can satisfy the highly diversified customers? Attend the 3rd Prestige Brands Forum for your front-row seat as some of the world most influential trend setters participate in a frank and informed discussion of the critical challenges facing the industry and offer their solutions.
Speakers
- Mr. Andrew Wu, Director, LVMH Group China
- Mr. Umberto Angeloni, Former Partner & CEO, Brioni Group; Partner & CEO, Caruso Spa; Founder, Uman
- Ms. Cristina Ventura-Steinemann, Regional Retail Director of Asia Pacific, Prada
- Mr. Francis Gouten, Former CEO of Asia Pacific, Cartier; Founder, Gouten Consulting Ltd.
- Prof. Mark Ritson, Associate Professor of Marketing, Melbourne Business School; Advisor & In-house Professor, LVMH
- Prof. Pierre Lu, Assistant Professor of Marketing, Fudan University
Da organização:
Democratization of luxury which has been brought about by globalization, wealth-creation opportunities, new market segments, digital communications, international travel and culture convergence (Okonkwo, 2009) is changing the landscape of the luxury universe.
On the one hand, classic luxury brands have become visible, recognizable, and accessible to the public. Seeking synergies within luxury powerhouses, employing modern management tools, extending brand equity over a spectrum of products and the emphasis on show-buzz marketing have resulted in the fundamental change of “luxury heritage”.
On the other hand, the unprecedented opportunity of the luxury sector encourages firms who are struggling with low margins to consider trading up (Silverstein and Fiske, 2003). Manufacturers are looking for ways to differentiate their intangible assets: premium value and brand power. (ABI 2008).
However, is there a universal gospel to create value for prestige brands? Or will different business models lead to varied brand types which can satisfy the highly diversified customers? Attend the 3rd Prestige Brands Forum for your front-row seat as some of the world most influential trend setters participate in a frank and informed discussion of the critical challenges facing the industry and offer their solutions.
Speakers
- Mr. Andrew Wu, Director, LVMH Group China
- Mr. Umberto Angeloni, Former Partner & CEO, Brioni Group; Partner & CEO, Caruso Spa; Founder, Uman
- Ms. Cristina Ventura-Steinemann, Regional Retail Director of Asia Pacific, Prada
- Mr. Francis Gouten, Former CEO of Asia Pacific, Cartier; Founder, Gouten Consulting Ltd.
- Prof. Mark Ritson, Associate Professor of Marketing, Melbourne Business School; Advisor & In-house Professor, LVMH
- Prof. Pierre Lu, Assistant Professor of Marketing, Fudan University
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