Est. June 12th 2009 / Desde 12 de Junho de 2009

A daily stopover, where Time is written. A blog of Todo o Tempo do Mundo © / All a World on Time © universe. Apeadeiro onde o Tempo se escreve, diariamente. Um blog do universo Todo o Tempo do Mundo © All a World on Time ©)

quarta-feira, 14 de abril de 2010

Interactividade no luxo - comércio electrónico

A Luxury Society organiza a 18 e 19 de Maio, no Waldorf Hilton de Londres uma conferência sobre Luxo Interactivo - As grandes marcas de luxo e o comércio electrónico.

O comunicado:

Luxury Interactive is designed to help your integrated, cross-channel luxury marketing strategy move forward.

As you know, the online channel holds great promise for all luxury marketing brands. Not only in regards to increasing your reach and online sales but also regarding the tremendous digital branding opportunities that now exist to drive traffic to your stores and increase brand awareness.

Join your peers from leading luxury companies – including, Burberry, Bvlgari, Diane von Furstenberg, Jaeger-LeCoultre, CoutureLab, Jaguar, Frette, Harvey Nichols, Jumeirah, Jurlique, Astley Clarke, Liberty, Patrón, Orient Express, Vertu, Vivre and others – for networking, partnering and identifying strategies to drive and achieve your brand’s growth objectives.

Don’t Miss Out On Luxury Interactive 2010 to:

* Support your cross-channel integration efforts for optimal returns
* Enable you to reach a broader luxury consumer base (regardless of geography)
* Effectively bring down your advertising costs with measurable ROI
* Advance your next generation personalization and customer centricity efforts
* Drive your continuous luxury brand, retail and product innovation

Speakers

* Charlie Abrahams, VP & GM Eu, ME & Africa, MarkMonitor
* Jonathon Brown, Head of JohnLewis.com, John Lewis Direct
* Carmen Busquets, Founder, CoutureLab
* Michel Campan, Former Director of Clients Marketing, Former Christian Dior Couture, Lancôme and Hermès
* Steven Davis, EVP & President International, GSI
* Robin Goad, Director of Research, Hitwise
* Guy Hipwell, Managing Director Liberty.co.uk, Supply Chain Director Liberty PLC, Liberty PLC
* Eva Jeanbart Lorenzotti, CEO, Vivre
* Ian Jindal, Editor in Chief, Internet Retailing
* Rob Jones, eCommerce Manager, Harvey Nichols
* Colum Joyce, Director of Strategy, IMRWorld
* Felicity Lewis, Senior Global Manager, Interactive & Direct Marketing, Jurlique
* Johnathan Lewis, Head of Marketing (formerly of Hackett London), ACHICA.com
* Jean-Noel Kapferer, Co-Author, Book "THE LUXURY STRATEGY: Break the Rules of Marketing to Build Luxury Brands"
* Zahra Kassim-Lakha, Director Retail and Strategy, Jaeger-LeCoultre France at Richemont
* Mary Beth Kemp, Vice President, Principal Analyst, Forrester
* Kate Klemmer Terry, EVP Global Ecommerce/Internet, Tommy Hilfiger
* John McDonnell, COO, Patrón Spirits International
* Pieter Oosting, President, Vertu (Nokia)
* Fabrice Paget, CMO, Fabergé
* Cecilia Pagkalinawan, Founder/CEO, StyleTrek
* Milton Pedraza, CEO, Luxury Institute
* Shenan Reed, Managing Director & Founder, Morpheus Media
* Danielle Smith, Strategy & Client Development, Range
* Geoffvan Sonsbeeck, CEO, Isabella Oliver
* Kirsten Spence, Web Operations Manager, Jumeirah
* Brian Tickle, Director, Luxury-Travel.com, Orient-Express Hotels, Trains & Cruises
* Christine Downton, Global Communications Manager, Jaguar
* Ronit Weinberg, Vice President of E-Commerce and Online Marketing, Diane von Furstenberg

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