A manufactura de Alta Relojoaria Audemars Piguet acaba de anunciar que passa a ser, a partir de 2013, Patrocinador Associado Global dos eventos Art Basel em Hong Kong, Basileia e Miami Beach, os mais importantes do mundo em termos de feiras de arte.
A Audemars Piguet terá convidados seus no exclusivo Art Collectors Lounge, onde serão expostas algumas peças de alta relojoaria.
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This exhibition follows previous involvements with art fairs around the world, as well as the highly successful Audemars Piguet show “From Avant-garde to Icon”, celebrating the 40th anniversary of the legendary Royal Oak model, held in several cities throughout 2012 (such as the Park Avenue Armory, New York, Palais de Tokyo, Paris; Triennale, Milan and UCCA, Beijing). Audemars Piguet is also planning to develop additional special events and activities in collaboration with leading artists throughout the duration of the fair.
Commenting on the new partnership, Audemars Piguet CEO ad Interim François-Henry Bennahmias said, “We are delighted to start this partnership with Art Basel, the world’s premier art show for modern and contemporary works. Haute Horology and the Fine Arts have much in common, including a devotion to artistry, excellence and the pursuit of innovation. The story of Audemars Piguet in particular is one in which art and craft intertwine, and where the tradition of the artisan is combined with the vision of the artist. We look forward to forging closer ties with the progressive world of contemporary art and to developing a long-term collaboration with Art Basel”.
Art Basel Director Marc Spiegler stated, “We are excited to welcome Audemars Piguet to Art Basel. Audemars Piguet’s forward-thinking and innovative philosophy perfectly matches the spirit of our show.”
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