Julia Roberts em nova campanha dos relógios e jóias da Chopard

Rosto desde 2021 das linhas Happy Sport e Happy Diamonds da Chopard, Julia Roberts passa a comunicar todas as colecções de relógios e jóias da marca

Para comemorar essa nova estratégia, foram produzidos 12 vídeos, realizados por James Gray. Os clips são acompanhados por uma nova campanha de publicidade, dirigida pelo fotógrafo Alasdair McLellan.

Tanto os vídeos como as fotos (que mostram os bastidores da produção), reforçam a ligação histórica que a Chopard mantém com a Sétima Arte, traduzida na frase Chopard Loves Cinema.

Da marca:

Winner of several international awards, James Gray – who has had five films selected for the official competition at the Cannes Film Festival – has always placed human relationships at the centre of the kaleidoscope of subjects he has tackled. From Little Odessa, his first feature film that immediately became a cult film, to The Immigrant as well as the most recent Armageddon Time presented at the 2022 Cannes Festival, James Gray is committed to expressing the sting of time, what must be left behind and what is worth defending in the fleeting fabric of memory.

The distinctive lighting of his films conveys this dialectical tension between nostalgia and necessary recomposition, as well as the almost sacred energy of new beginnings. James Gray is a humanist and each of his productions promotes the desire to retain that which is essential for society and for living with dignity. Such are the values woven into this campaign that cleverly plays on various registers through life’s ultra Feel-Good life moments.

The director shares: “Julia Roberts is that rare thing: a genuine movie star.  She also happens to be a person with a tremendous sense of humour about it all, and somehow, she hasn’t let her legendary status go to her head.  I always jump at any chance I might get to work with her.  We are pals, with a real respect and affection for each other.  I always consider my day made if I’ve made her smile. And the work is always a pleasure, if for no other reason than the fact that the camera is as big a fan of Julia's as I am! Both Julia and Chopard embody a true sense of happiness, so it was a wonderful opportunity to work with them on this campaign.” 

Da marca:

From Happy Diamonds to Haute Joaillerie creations, including the Ice Cube, L'Heure du Diamant and Alpine Eagle collections, Julia Roberts embodies the spirit of the Maison through a series of never-before-seen advertising visuals captured by photographer Alasdair McLellan. He is renowned for his sensitive photographic approach and his work in fashion as well as portraits, landscapes and documentaries evokes a wide range of emotions. Alasdair McLellan embraces a blend of classical and pop-style references creating a dialogue between genres and identities. In front of his lens, the Chopard muse poses with the innate grace of an icon, displaying her legendary smile, the brightest in the world of cinema. Making no attempt to conceal her genuine pleasure at wearing the Maison’s talismanic creations, Julia Roberts allows a sense of well-being and fulfilment such as only Chopard is capable of eliciting to seep through these visuals. As the photographer explains: “It’s hard to describe working with Julia without sounding incredibly clichéd, but she really was everything I could’ve hoped she’d be. Editing the shoot was surprisingly difficult, as she looked great in every frame, and it was easy to imagine every image on a billboard.”

 Da marca:

Rounding off a team of great image professionals, Chopard called upon backstage specialist and photographer Greg Williams to immortalise the making of this behind-the-scenes shoot. A former photojournalist, Greg Williams has made a name for himself in the film industry thanks to the candour emanating from his portraits of stars, synonymous with authentic glamour. Capturing the spontaneity of Julia Roberts in action, he explains: "I’m quite often looking for joy and I try to create a joyful experience. Working closely with Julia on this campaign was in many ways the perfect assignment because she is such a joyful person.”