A Maurice Lacroix é a última marca a anunciar que abandona a Baselworld. A manufactura independente passa a estar em Genebra, em Janeiro, aproveitando, como muitas outras a realização do Salão Internacional de Alta Relojoaria para tentar ter as atenções dos jornalistas e retalhistas presentes no evento.
A Baselworld sofreu, nos últimos 3 anos, uma sangria tremenda - diminuindo para menos de um terço o número de expositores. As marcas Swatch Goup deixam de estar presentes, e entre as inependentes, a Raymond Weil, por exemplo, também já disse que deixa o certame.
O comunicado da Maurice Lacroix:
Maurice Lacroix announces its withdrawal from Baselworld 2019 after participating 30 years in the annual watch and jewellery fair. In parallel, the brand will move to Geneva and exhibit for the first time on the “Ile Rousseau”, in the heart of the city (14.1.2019 - 18.1.2019). During this event, the Swiss company, synonymous with iconic design and Swiss craftsmanship, will launch its latest Masterpiece creations.
At Maurice Lacroix, the “Passion for Progress” lies at the heart of the brand's culture. The watch industry is constantly evolving, as are the expectations of the Swiss firm's retail customers. Now is the time for the brand from the Swiss Jura mountains, to upgrade its business and distribution model.
Maurice Lacroix would like to thank Baselworld for its help over the last 30 years and particularly for the support of the new Management Team. The company looks forward to discovering the new concepts prepared for Baselworld 2020.
Despite the changes within the industry, Maurice Lacroix will always be known for accessible, reliable timepieces, imbued with Swiss craftsmanship. If ever there's a time to be different, it's now!
About Maurice Lacroix
Maurice Lacroix is based in Saignelégier, located in the Jura region, an area noted for its watchmaking prowess. The past 40 years, the Swiss watchmaking company has produced watches reputed for their high perceived value and attention to details. In 2006, the Swiss watchmaking company designed and developed it first in-house movement and over successive years this has grown to 14 in-house Manufacture calibers.
The company has won over a dozen major awards for its watches over the years, with industry panels recognizing its design, ingenious creativity and craftsmanship. Maurice Lacroix watches are distributed in 2’000 points of sale.
It continues to grow, based on a winning formula of quality, reliability, ingenuity and determination, expressed through fresher and high perceived value designs backed by patented technologies. The company relentlessly seeks to deliver a new perspective on time to reward and accompany consumers in their quest of success. It is this “Passion for Progress” which is at the heart of the brand’s culture
On July 1, 2011, DKSH, a Swiss company based in Zurich and the leading Market Expansion Services provider in Asia, acquired a controlling stake in the Maurice Lacroix group. With 825 business locations and 31,970 employees, DKSH is present in 37 markets and generated net sales of 11.0 billion Swiss francs in 2017.
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