domingo, 31 de março de 2013
JeanRichard patrocina Oxford/Cambridge em remo
A equipa universitária de Oxford derrotou hoje a sua congénere de Cambridge, por um comprimento e meio, vencendo assim a 159ª edição da mais famosa regata de remo do mundo.
Pela primeira vez, a JeanRichard foi cronometrista oficial da prova, naquilo que a marca suíça considera "partilha de valores como espírito de equipa, resistência, paixão e um estilo de vida particular". A parceria deverá durar por pelo menos mais dois anos.
The Oxford Cambridge Boat Race was founded in 1829 by two friends and students at the respective universities. It has risen to become one of the oldest sports events in the world – and one of the most revered traditions in Great Britain. It has been held annually since 1856, with an exception during the two World Wars. Nowadays it attracts over 250,000 spectators on site and is watched by about 7.5 million BBC television viewers. And that does not include the international viewership from the broadcasting in over 200 countries throughout the world.
The Oxford & Cambridge Boat Race – known as The BNY Mellon Boat Race after its main sponsor – is played out on a 6.8-kilometre stretch on the Thames River between Putney and Mortlake to the west of the centre of London. It requires outstanding athletic form and great commitment from the participants. The creaws are selected from students at the two universities. They are given intense training for over six months, while at the same time pursuing their studies full time. Tradition has it that the loser of the previous year’s event has to go to the winner to throw down the gauntlet.