Kirsten Dunst stars in Bulgari’s new fragrance advertising campaign, Mon Jasmin Noir.
An eclectic actress and alluring international style icon, Kristen Dunst interprets the Mon Jasmin Noir woman in a unique setting, a blend of nature and culture, that expresses the essence of the new fragrance and at the same time prestige and creativity of the brand.
The new campaign, shot by photographers Mert Alas and Marcus Piggott, is inspired by Bulgari’s Mediterranean Eden theme: an imaginary place where history, fantasy, and dreams combine. A paradise immersed in warm amber light that transforms a classical 16th century Italian-style garden into an almost imaginary setting full of enchantment and seduction.
This unexplored space vibrating with vivid colors, luxurious fabrics, and soft, sensuous shapes comes to life through one of the strongest and most distinctive symbols of the the Bulgari style: the lion. Its majestic nature and nobility evoke the magnificent and timeless allure of the brand and also express proud, charismatic beauty.
The extraordinary protagonist of this contemporary fairytale, Kirsten Dunst turns into an unusual Botticelli-style figure interpreting the young Mon Jasmin Noir woman. Her intriguing yet delicate gaze implies vivacious, instinctive femininity. The translucency of her skin – gently accentuated by transparent veils – elegantly blends with the dazzling shades of gold and precious stones that adorn her, emphasizing her graceful yet seductive pose. Her exuberant and vital beauty transcends an irresistibly magnetic radiance that culminates in the dazzling facets of the “jewel” she holds in her hands: her perfume, Mon Jasmin Noir.
The new Mon Jasmin Noir campaign – on air April 2011.
Photographers: Mert Alas e Marcus Piggott
Location: Pasadena, Los Angeles
Set designer: Thomas Thurnauer
Stylist: Julia Von Boehm
Kirsten Dunst wears ring and earrings from the High Jewellery Collection in yellow gold with pink sapphires, diamonds, peridots, and mandarin garnets. She also wears two B.zero1 bracelets in pink gold and in white gold with diamonds, a Serpenti bracelet in white gold with full pavé, a B.zero1 ring in pink gold and ceramic and a sautoir necklace in pink gold with ceramic “beads” and amethysts from the new “Mediterranean Eden” collection.