Versace em força no Dubai

A Versace abriu há dias três novas boutiques na Cidade do Dubai, Emiratos Árabes Unidos.
Estação Cronográfica recebeu a seguinte informação, da sede do grupo, em Roma:

The Versace Group celebrates the recent openings of it’s three new Versace boutiques – an impressive Versace 600 square meter flagship, a Versace fine Jewellery boutique, and a Versace Home boutique, with a triple inaugurative evening cocktail held simultaneously at each venue on Wednesday December 9th, 2009 in the prestigious Dubai Mall in Dubai City, UAE. Guest of honour is Mr. Santo Versace, with the evening attracting personalities from the worlds of business, fashion, entertainment, and society. Each boutique will be hosting special exhibitions to mark the celebrations.

The Versace flagship is to date the Maison’s largest in the Middle East. The boutique has a striking retail atmosphere that mirrors the glamour and tradition of Italian craftsmanship that make up Versace’s DNA, showcasing the latest Versace ready to wear collections for men and women; a full range of men’s and women’s accessories including the most current selection of bags, shoes, belts, and eyewear; Versace Jewellery; and a large selection of the Versace Home collection. A specially created exhibition to mark this opening of 8 Atelier Versace dresses worn by celebrities (such as Charlize Theron, Penelope Cruz and Gwyneth Paltrow) at the most important events in entertainment (such as the Oscars and the Grammy’s) will be displayed throughout the store.

This unique Versace Jewellery boutique (second in the world to open after Rome), features over 200 square meters of retail space entirely dedicated to the Maison’s range of jewellery and watches. In celebration of the opening, the boutique will exhibit an exclusive Versace Vintage Jewellery and Watch collection of archive pieces that show the longstanding Versace’s tradition of jewellery and watch making craftsmanship and unique standout style, throughout the years, such as a precious Versace Tiara and a selection of early Gianni Versace watches never exhibited before.

The Versace’s Home Boutique is the first to open in the Middle East. Covering over 200 square meters, the interiors reflect the Maison’s DNA and strong contemporary style with a bright and vibrant backdrop that both blends and contrasts against precious marble and crystal. It showcases the complete interior collections under the headings Living and Dining, in a diverse series of elegant, very fashionable settings. With Versace’s strong connections to the art world, this new Home Boutique will also act and function as a gallery space for artists to exhibit their works. To mark the opening, there will be a first exhibition of artist Julie Verhoeven’s original precious silk prints that re interpret the Versace’s Medusa symbol. Also in celebration of the evening, the boutique will showcase an iconic display of Versace Art de la Table Masterpieces.

Versace Gianni Versace SpA is one of the leading international fashion design houses and a symbol of Italian luxury worldwide. It designs, manufactures, distributes and retails fashion and lifestyle products including Atelier, prêt-a-porter, accessories, jewellery, watches, eyewear, fragrances, and home furnishings all bearing the distinctive Medusa logo.

Vertime, with its headquarters in Switzerland, is responsible for the production and distribution of all Versace watches and jewellery on a global scale, and is part of the Timex Group, a market leader in the watch-making sector with over 150 years of experience.