Est. June 12th 2009 / Desde 12 de Junho de 2009

A daily stopover, where Time is written. A blog of Todo o Tempo do Mundo © / All a World on Time © universe. Apeadeiro onde o Tempo se escreve, diariamente. Um blog do universo Todo o Tempo do Mundo © All a World on Time ©)

terça-feira, 23 de novembro de 2021

David Cerrato à frente de uma HYT renascida

A sociedade KTS (Kairos Technology Switzerland SA) passa a deter a HYT, tomando conta de todos os activos desta marca, que declarou recentemente falência. Davide Cerrato (ex-Panerai, ex-Tudor, ex-Montblanc/Minerva), foi nomeado CEO da HYT. Um renascimento e um desenvolvimento a longo prazo de uma marca conhecida por empregar fluídos para leitura do tempo.

O comunicado:

In 2012, the HYT watch brand created a buzz within the watchmaking community with its hybrid mechanical-fluidic technology allowing the time to be displayed using fluids. This unique module is driven by a manufactured mechanical movement. HYT thus combines mechanical virtuosity and avant-garde technology.

In 2021, Kairos Technology Switzerland SA took over all the assets of HYT and appointed Davide Cerrato as CEO. This veteran of the watchmaking industry, with a track record of success with brands such as Panerai, Tudor and Montblanc/Minerva, has accepted this new challenge.

« I am delighted to take over the general management of this magnificent brand. HYT has succeeded in bringing a new dimension to the watch industry thanks to its innovative and groundbreaking content. The brand is thus clearly positioned as a "trailblazer" for fine watchmaking in the new millennium. We have already set to work to perpetuate this promise of innovation, to re-enchant watch enthusiasts and collectors, but also to push back the existing technical limits, by materialising a new pleasure of wearing a luxury watch. A pleasure that mixes « maestria » with mechanical virtuosity, fluid displays and avant-garde designs.» says Davide Cerrato, HYT's new CEO.

HYT's activities resumed in September to present the brand's new identity and a new watch expression, scheduled for launch in January 2022

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