segunda-feira, 13 de março de 2017
Suíça continua a liderar em inovação em relógios "clássicos"
Apesar do clima de crise envolvente, a indústria relojoeira continuou em 2016 a tradição de vanguarda no que diz respeito a inovações em relógios mecânicos, partes exteriores, bem como em componentes electrónicos e conectados - afirma um relatório do CENTREDOC (The Swiss Center For Data Analysis).
Mais uma vez antes da abertura da Baselworld, o organismo editou um Global Watch Innovation And Technology Review baseado em inquéritos na Alemanha, França Reino Unido, Suíça, Estados Unidos e junto do European Patent Office (EPO) e do World Intellectual Property Organisation (WIPO).
A edição 2017 do Global Watch Innovation And Technology Review enfatiza 5 pontos chave sobre invenções e novos produtos e processos na indústria relojoeira:
1. O número de invenções continuou a crescer em 2016, apesar das dificuldades nos mercados.
2. O Swatch Group continua a liderar no capítulo da inovação nos relógios "clássicos".
3. Os relógios electrónicos estão na linha da frente das inovações.
4. Novos acotores nos relógios electrónicos e conectados estão a chegar em força.
5. A Suíça permanece a zona mais forte para a inovação em relógios "clássicos".
BASELWORLD: GLOBAL WATCH INNOVATION AND TECHNOLOGY REVIEW – 2017 EDITION
In 2016, the worldwide watch industry has created and filed a substantial number of innovations in mechanical watches, exterior parts, as well as electronic and connected components. The actors in these fields are as numerous as the topics of invention.
“It is not easy for the industry players to keep an overview of what is going on and to deduce a compelling strategic vision. We therefore publish, ahead of Baselworld, a Global Watch Innovation And Technology Review highlighting the key development trends”, says Harald Jenny, CEO of the Swiss Center For Data Analysis, CENTREDOC.
The report covers the inventions published in the following coutries: Germany, France, the UK, Switzerland, USA, and via the European Patent Office (EPO) and World Intellectual Property Organisation (WIPO).
The 2017 Edition of the Global Watch Innovation And Technology Review highlights the following facts about inventions and new products and processes in the watch industry.
1. The number of inventions has continued to grow throughout 2016, despite of the difficult market environment
In 2016, a total number of 1’032 new patent applications have been filed in the field of horology in the analysed countries (Germany, France, the UK, Switzerland, the USA, EPO and WIPO), representing a 16% increase with respect to 2015. This figure relates to classical (mechanical and electronical) watches without considering connected watches.
2. Swatch Group remains leader in the field of “classical” watch innovation
In 2016, the Swatch Group is the company with the biggest number of patent applications (243 documents), ahead of Seiko Epson with 75 published patents and Samsung with 57 published patents. The Swatch Group mainly protected innovations for mechanical watches (50% of all its patent filings in 2016) as well as innovations in the field of exterior parts.
3. Electronic watches are at the top of the innovations filed
Across all actors, the electronic watch is the main subject of watch patent filing in 2016 with 31% of the published inventions belonging to this category, followed by the exterior parts with 27% and the mechanical watches with 24%. Inside the category of electronic watches, the biggest number of documents relates to input/output devices. Overall, 428 patents have been filed with regards to electronic watches, the biggest actor being Samsung.
4. New actors in electronics and connected watches are arriving in force
Apple, Samsung, LG or Google, these are some of the names the watch industry was not used to see in its field until recently. However, these companies position themselves henceforth amid the high end in the ranking of the community of watch patent filings. Samsung is at the 3rd place with 57 published patents in 2016, LG is 4th (46 patents), Apple is No 6 (32 patents) and Google is No 9 with 14 patents.
5. Switzerland remains the strongest place for “classical” watch innovation
Without considering the technologies related to connected watches (which are one domain of electronic), and considering only the areas related to so called “classical” watch making, Switzerland is at the top of the origin of innovation. This country is in fact the principal source of patents published in this field in 2016 in the covered countries, before the USA, Japan and South Korea (Asian patents are not covered by the study but asian countries applied for occidental patents, explaining the presence of Japan and Korea in this ranking). Switzerland is particularly strong in the domain of exterior parts and mechanical watches. 3 of the 10 principal applicants are working out of Switzerland (Swatch Group, Richemont, and Rolex).