Est. June 12th 2009 / Desde 12 de Junho de 2009

A daily stopover, where Time is written. A blog of Todo o Tempo do Mundo © / All a World on Time © universe. Apeadeiro onde o Tempo se escreve, diariamente. Um blog do universo Todo o Tempo do Mundo © All a World on Time ©)

terça-feira, 6 de novembro de 2018

Encontrado o relógio Longines mais antigo de sempre (1867)


Um coleccionador norte-americano de ascendência japonesa encontrou aquele que é, até hoje, o Longines mais velho de sempre – um relógio de bolso com o número de série 183, indicando que foi produzido em 1867.

O coleccionador foi até à sede da Longines em St. Imier, Suíça, para autenticar a peça. Confrontando os registos da marca com o número de série – 183 – confirmou-se que o relógio de bolso foi fabricado no ano em que as instalações da Longines foram inauguradas, substituindo a pequena loja fundada em 1832 e que está na origem da marca.

Este relógio com caixa de prata, tipo “savonette” é um modelo típico da produção Longines daquela época. O logótipo da marca, uma ampulheta alada, está gravado no calibre e no interior da caixa. O relógio está em excelentes condições.














Os novos donos da Fortis no Relógios & Canetas online


Siga o Relógios & Canetas online no Instagram. Vejas as edições mensais aqui, aqui ou aqui, A maior plataforma em língua portuguesa dedicada à Relojoaria, Instrumentos de Escrita, Joalharia e outros Objectos de Luxo.


Meditações - a história e o tempo

In time history must become a fairy tale. It will become again what it was in the beginning.

Novalis

segunda-feira, 5 de novembro de 2018

Não perca tempo, adquira já um "Tempo", 1954


(arquivo Fernando Correia de Oliveira)

Janela para o passado - há 70 anos, rádios Philco, 1948

Grande Prémio de Relojoaria 2018 - júri e seleccionados


Siga o Relógios & Canetas online no Instagram. Vejas as edições mensais aqui, aqui ou aqui, A maior plataforma em língua portuguesa dedicada à Relojoaria, Instrumentos de Escrita, Joalharia e outros Objectos de Luxo.






As marcas que contam estão no Relógios & Canetas online


Siga o Relógios & Canetas online no Instagram. Vejas as edições mensais aqui, aqui ou aqui, A maior plataforma em língua portuguesa dedicada à Relojoaria, Instrumentos de Escrita, Joalharia e outros Objectos de Luxo.

Meditações - sombra do tempo

Four o’ the clock it was, to make a guess
Eleven foot long, or little more or less,
My shadow was, as at that time and place,
Measuring feet by taking in this case
My height as six.

Geoffrey Chaucer, The Canterbury Tales

domingo, 4 de novembro de 2018

Relojoaria Torroaes, Lisboa, relógios Junghans, 1935


(Arquivo Fernando Correia de Oliveira)

Janela para o passado - há 70 anos, máquinas de escrever Smith-Corona, 1948

Relógios & Canetas online Editorial - o fim dos intermediários


O fim dos intermediários

Global e desmaterializada, a comunicação e as suas estratégias estão em fase de transição. Será que investir nas plataformas digitais é suficiente? Desistir dos media clássicos – papel, rádio televisão – é visão de futuro ou decisão demasiado radical? Pagar a figuras públicas para fazer propaganda de produtos ainda resulta, ou o tempo dos “embaixadores” acabou? Gastar dinheiro em publicidade ou dirigi-lo para eventos com consumidores finais?

Todas estas interrogações, e mais algumas, como a presença ou não em feiras internacionais, são actualmente a angústia de marketeers e executivos em todos os segmentos do consumo, nomeadamente no Luxo e na Relojoaria.

Com tanto algoritmo a regular, desde já, nos bastidores, o quotidiano da generalidade das pessoas, sempre sem elas se darem conta disso, já há quem adiante que o futuro está nos “influenciadores virtuais”. Essa nova figura, a quem não se pagaria nada, teria um perfil afinado ao gosto de determinado segmento, seria interactivo, agiria ao sabor do algoritmo, contactando “pessoalmente” o consumidor sempre que ele navegasse pelo mundo digital, escolhendo o momento certo.

Se esta corrente começa a ganhar força, há uma outra, em sentido contrário, onde a teoria é “tornar as marcas cada vez mais humanas, num mundo cada vez mais tecnológico”. Contar histórias, proporcionar experiências, personalizar atendimentos, privilegiar o contacto directo estão entre as prioridades desta corrente.

Enquanto isto se vai discutindo, o Richemont Group, que lidera na Relojoaria de luxo e tem as plataformas de venda online Net-A-Porter e Mr. Porter, acaba de assinar uma parceria com a chinesa Alibaba. Os velhos e novos milionários chineses – há 3 novos a cada hora que passa – compram cada vez mais online. Sem intermediários de qualquer espécie.

Siga o Relógios & Canetas online no Instagram. Vejas as edições mensais aqui, aqui ou aqui, A maior plataforma em língua portuguesa dedicada à Relojoaria, Instrumentos de Escrita, Joalharia e outros Objectos de Luxo.

Meditações - o tempo também passou por aqui

In the city of Zoon, in the kingdom of Alatta, Karnith Zo took the iron crown and went down to the plains that encircle Zoon and found his three strong armies clamoring to be led against the kingdom of Zeenar, over the river Eidis.

But the new king pondered long upon war. As he pondered, he saw the smoke arising tall and straight over small houses in the plain and the fields where the sheep fed. Westward the Agnid mountains frowned in the distance guarding the river Eidis; behind them the fierce people of Zeenar lived in a bleak land.

Later the king, going abroad through his new kingdom, came on the temple of the gods of old. There he found the roof shattered and the marble columns broken and tall weeds met together in the inner shrine, and the gods of old, bereft of worship or sacrifice, neglected and forgotten. And the king asked of his councilors who it was that had caused the gods themselves to be thus forsaken. And they answered him, “Time has done this.”

Next the king came upon a man bent and crippled, whose face was furrowed and worn, and the king, having seen no such sight within the court of his father, said to the man, “Who hath done this thing to you?”

And the old man answered, “Time hath ruthlessly done it.”

The king and his councilors went on, and next they came upon a body of men carrying among them a hearse. And the king asked his councilors closely concerning death. And the oldest of the councilors answered, “Death, O King, is a gift sent by the gods by the hand of their servant Time, and some receive it gladly, and some are forced reluctantly to take it, and before others it is suddenly flung in the middle of the day. And with this gift that Time hath brought him from the gods, a man must go forth into the dark to possess no other thing for so long as the gods are willing.”

The king went back to his palace and gathered the greatest of his prophets and his councilors and asked them more particularly concerning Time. And they told the king how Time was a great figure standing like a tall shadow in the dusk or striding, unseen, across the world, and how he was the slave of the gods and did their bidding but ever chose new masters, and how all the former masters of Time were dead and their shrines forgotten. And one said, “I have seen him once when I went down to play again in the garden of my childhood because of certain memories. And it was toward evening and the light was pale, and I saw Time standing over the little gate, pale like the light, and he stood between me and that garden and had stolen my memories of it because he was mightier than I.”

And another said, “He went one day into the desert and brought up life out of the waste places, and made it cry bitterly and covered it with the desert again.”

And all the while from the distance at the city’s edge rose a hum from the three armies of the king clamoring to be led against Zeenar. Thereat the king went down to his three armies and speaking to their chiefs said, “I will not go down clad with murder to be king over other lands. I will not desolate homes to rule over an orphaned land and a land widowed. But I will lead you against the pledged enemy of Alatta who shall crumble the towers of Zoon and hath gone far to overthrow our gods. He is a foe mightier than Zeenar with frontiers stronger than the Eidis; he leers at all the peoples of the earth and mocks their gods and covets their cities. Therefore we will go forth and conquer Time and save the gods of Alatta from his clutch, and coming back victorious shall find that death is gone and age and illness departed, and here we shall live forever by the golden eaves of Zoon.”

And the armies swore that they would follow the king to save the world and the gods.

So the next day the king set forth with his three armies and crossed many rivers and marched through many lands, and wherever they went they asked for news of Time.

Day after day and month by month the king pushed on with his armies, hoping to come at last on Time. Sometimes they encamped at night near palaces of beautiful design or beside gardens of flowers, hoping to find their enemy when he came to desecrate in the dark. Sometimes they came on cobwebs, sometimes on rusted chains and houses with broken roofs or crumbling walls. Then the armies would push on apace thinking that they were closer upon the track of Time.

As the weeks passed by and weeks grew to months, and always they heard reports and rumors of Time, but never found him, the armies grew weary of the great march, but the king pushed on and would let none turn back, saying always that the enemy was near at hand. Month in, month out, the king led on his now unwilling armies, till at last they had marched for close upon a year. They came at last over a crest of a slope where the whole earth slanted green to the north. Below it lay green fields and beyond them moaned the sea. Among the green fields lay a village, and on this village the eyes of the king and his armies were turned as they came down the slope. It lay beneath them, grave with seared antiquity, with old-world gables stained and bent by the lapse of frequent years, with all its chimneys awry. On rusted hinges the doors swung to and fro and were fashioned of planks of immemorial oak with black knots gaping from their sockets. Tall and straight out of the twisted chimneys arose blue columns of smoke, and blades of grass peeped upward between the huge cobbles of the unmolested street. Between the gardens and the cobbled street stood hedges higher than a horseman might look, of stalwart thorn. Before each house there was cut a gap in the hedge, and in it swung a wicket gate of timber soft with the rain and years, and green like the moss. Over all of it there brooded age and the full hush of things bygone and forgotten. The king made his armies halt, and went down alone with one of his chiefs into the village.

Presently there was a stir in one of the houses, and a bat flew out of the door into the daylight, and three mice came running out of the doorway down the step, an old stone cracked in two and held together by moss; and there followed an old man bending on a stick with a white beard coming to the ground, wearing clothes that were glossed with use, and presently there came others out of the other houses, all of them as old, and all hobbling on sticks. These were the oldest people that the king had ever beheld, and he asked them the name of the village and who they were; one of them answered, “This is the City of the Aged in the Territory of Time.”

And the king said, “Is Time then here?”

And one of the old men pointed to a great castle standing on a steep hill and said, “Therein dwells Time, and we are his people”; and they all looked curiously at King Karnith Zo, and the eldest of the villagers spoke again and said,

“Whence do you come, you that are so young?” And Karnith Zo told him how he had come to conquer Time to save the world and the gods, and asked them whence they came.

And the villagers said, “We are older than always, and know not whence we came, but we are the people of Time, and here from the Edge of Everything he sends out his hours to assail the world, and you may never conquer Time.” But the king went back to his armies and pointed toward the castle on the hill and told them that at last they had found the enemy of the earth; and they who were older than always went back slowly into their houses with the creaking of olden doors. And the king and his armies went across the fields and passed the village. From one of his towers Time eyed them all the while, and in battle order they closed in on the steep hill.

But as the feet of the foremost touched the edge of the hill, Time hurled five years against them, and the years passed over their heads and the army still came on, an army of older men. But the slope seemed steeper to the king and to every man in his army, and they breathed more heavily. And Time summoned up more years, and one by one he hurled them at Karnith Zo and at all his men. And the knees of the army stiffened, and their beards grew and turned gray, and the conquering hours bore down, and the years rushed on and swept the youth of that army clear away till they came face to face under the walls of the castle of Time with a mass of howling years, and found the top of the slope too steep for aged men. Slowly and painfully, harassed with agues and chills, the king rallied his aged army that tottered down the slope.

Slowly the king led back his warriors over whose heads had shrieked the triumphant years. Year in, year out, they straggled southward, always toward Zoon. They passed again by towns and villages where once they had inquired curiously concerning Time, and none knew them there. They came again to the palaces and gardens where they had waited for Time in the night, and found that Time had been there. And all the while they set a hope before them that they should come on Zoon again and see its golden eaves. And no one knew that unperceived behind them there lurked and followed the gaunt figure of Time cutting off stragglers one by one and overwhelming them with his hours, only men were missed from the army every day, and fewer and fewer grew the veterans of Karnith Zo.

But at last after many a month, one night as they marched in the dusk before the morning, dawn suddenly ascending shone on the eaves of Zoon.

But drawing nearer they found that the gates were rusted and weeds grew tall along the outer walls, many a roof had fallen, gables were blackened and bent, and the golden eaves shone not as heretofore. And the soldiers entering the city expecting to find their sisters and sweethearts of a few years ago saw only old women wrinkled with great age and knew not who they were.

Suddenly someone said, “He has been here too.”

Edward Plunkett, Time and the Gods, 1913

sábado, 3 de novembro de 2018

Relógios & Canetas online Novembro já disponível


Siga o Relógios & Canetas online no Instagram. Vejas as edições mensais aqui, aqui ou aqui, A maior plataforma em língua portuguesa dedicada à Relojoaria, Instrumentos de Escrita, Joalharia e outros Objectos de Luxo.

Feira Suíça de Amostras (a futura Baselworld), 1923


Anúncio para o mercado português à Feira Suissa de Amostras, que iria decorrer em Basileia, de 25 de Março a 4 de Abril de 1923. A primeira edição tinha começado a realizar-se nessa cidade em 1917. Estão aqui as raízes da Baselworld, a feira de Relojoaria e Joalharia que em 2019 terá a sua 102ª edição. (arquivo Fernando Correia de Oliveira)

Janela para o passado - Há 70 anos - General Electric, 1948


(arquivo Fernando Correia de Oliveira)

Meditações - tempos gramaticais...

The past is always tense and the future, perfect.

Zadie Smith

sexta-feira, 2 de novembro de 2018

Janela para o passado - Há 70 anos - Creme William's, 1948

Novo retalho: as lojas de amanhã - conferência em Shanghai



A Luxury Society realiza a 28 de Novembro, em Shanghai, uma conferência subordinada ao tema "Novo retalho: as lojas de amanhã". Defende.se uma "estratégia digital holística", seja lá o que isso fôr...

Da organização:

In an age where digital technologies have revolutionised the way people interact with the world, luxury brands are increasingly turning their attention to improving the consumer shopping experience with these advancements – especially in China. Besides being at the forefront of many of these technologies, the Middle Kingdom is also the largest market for luxury consumption in the world. While many brands are already active players in the country’s e-commerce landscape, a great deal of potential remains untapped. How can brands fully leverage all that the advent of new retail has to offer, and define a holistic digital strategy in these changing times?

Saiba mais aqui.

Relógios Rolex parceiros do Roland Garros


A Federação Francesa de Ténis anunciou hoje a parceria da Rolex com o Roland Garros. Desta forma, a partir de 2019 a ROLEX será official timekeeper dos quatro Grand Slams. A Rolex substitui assim a também suíça Longines, que desde há anos era o parceiro do open de França em ténis. O comunicado:

Paris, 2nd November 2018

The French Tennis Federation (FFT) is proud to welcome Rolex as a Premium Partner and the Official Timekeeper of Roland-Garros. Within the framework of this new long-term partnership, the Swiss watchmaker also becomes an Official Partner of the FFT.

Having been a loyal partner to the tennis world for the last forty years, Rolex will become a Premium Partner of Roland-Garros in 2019 and the Official Timekeeper for the Roland-Garros tournament in Paris.

The bond between Rolex and tennis is built upon a shared passion for excellence, perfection, precision and elegance. Already a partner of The Championships, Wimbledon in London since 1978, the Australian Open in Melbourne and the US Open in New York, Rolex now enjoys a close relationship with all four of the major tournaments on the international circuit, which together make up the Grand Slam. The Geneva-based company is now directly associated with each of the world’s most prestigious tennis tournaments. It also sponsors some of the world’s top players, many of whom have triumphed on the famous clay court in Paris, such as Chris Evert, Björn Borg, Jim Courier, Justin Henin, Ana Ivanović, Li Na and Roger Federer.

As part of this new partnership, Rolex will enjoy extensive visibility inside the Roland-Garros stadium, which has recently undergone an impressive renovation. The company will also have its own hospitality area in the famous “Roland-Garros Village”.

Bernard Giudicelli, President of the French Tennis Federation:

“We are delighted to welcome Rolex, an iconic luxury brand, as a partner of the FFT and of Roland-Garros. Our association with this prestigious company, which is already a partner of the Rolex Paris Masters, will take on a whole new dimension in 2019 by putting down roots in the heart of our illustrious competition in the Porte d’Auteuil. This long-term agreement will not only help develop the Roland-Garros brand worldwide, but will also benefit French tennis. I would like to take this opportunity to thank Jean-Frédéric Dufour, Rolex Chief Executive Officer, and Arnaud Boetsch, Rolex Communication & Image Director, for their confidence.”

Arnaud Boetsch, Communication & Image Director, Rolex SA:

“By becoming the Official Timekeeper of Roland-Garros, the tennis season’s major clay tournament, Rolex has definitively strengthened its ties with international tennis. It is an honour and a pleasure for the brand to join forces with this prestigious Grand Slam tournament which, every year, writes another page in the history of tennis. This new association provides us with an additional opportunity to promote the discipline and support it with as much commitment and enthusiasm as we have over the last forty years. As usual, Rolex has committed over the long term and we are delighted to further develop our collaboration with Roland-Garros and our shared vision.”

Há 110 anos - fábrica de relógios de Karl (Carlos) Coppel, Madrid, 1908


Carlos Coppel, Nuevo Mundo, Madrid, 1908 (arquivo Fernando Correia de Oliveira). Sobre a figura do alemão Karl Coppel Dessauer e da sua fábrica de relojoaria em Espanha, bem como o papel que teve na espionagem e propaganda alemã durante a I Guerra Mundial, veja aqui e aqui.

Livro do dia - Time Instruments From the Cockpit to the Wrist Relógios Bell & Ross


(biblioteca horológica Fernando Correia de Oliveira)

Dia de Finados


Maria Cândida Pereia de Vasconcelos in O Mensageiro Literário ou Horas de Recreio Instrutivo [S. d.] (Arquivo Fernando Correia de Oliveira)

Meditações - Marx e a importância do relógio

In 1863, four years before publishing the first volume of Das Kapital, Karl Marx wrote to Friedrich Engels that apart from “the discoveries of gunpowder, the compass, and the printing press—these necessary preconditions of bourgeois development—the two material bases on which the preparations for machine industry were organized within manufacture...were the clock and the mill.” He elaborated: “The clock is the first automatic machine applied to practical purposes, and the whole theory of production of regular motion was developed on it.”

Lewis H. Lapham

quinta-feira, 1 de novembro de 2018

Os relógios Bovet no Relógios & Canetas online


Siga o Relógios & Canetas online no Instagram. Vejas as edições mensais aqui, aqui ou aqui, A maior plataforma em língua portuguesa dedicada à Relojoaria, Instrumentos de Escrita, Joalharia e outros Objectos de Luxo.

Janela para o passado - Há 70 anos - Camiões Mack, 1948

Há 110 anos - relógios no El Trust de Madrid, 1908


El Trust, Nuevo Mundo, Madrid, 1908 (arquivo Fernando Correia de Oliveira)

Museu do Relógio assinala em Évora os 170 anos da Omega


O Museu do Relógio – Pólo de Évora em parceria com o Turismo do Alentejo ERT, organiza uma exposição assinalando os 170 anos da Omega.

Esta exposição pretende reunir até 170 dos mais raros, valiosos e curiosos relógios da marca, sendo todos eles cedidos temporariamente por coleccionadores, instituições e “Amigos do Museu”, informam os responsáveis da iniciativa.

"A exposição não tem qualquer intuito comercial (sem qualquer patrocínio da marca ou do seu importador nacional)", diz a organização.

Tem um relógio Omega? Pode candidatá-lo à exposição. A entrega ou envio dos relógios decorre de hoje até 24 de Novembro. A exposição realiza-se de 11 a 30 de Dezembro. Para saber mais, contacte museudorelogio@gmail.com ou o tel. 266751434.

Há 150 anos... Novembro


Almanach de Lembranças Luso-Brazileiro para o Anno de 1868 (arquivo Fernando Correia de Oliveira)


Novembro (calendário Celebração do Tempo)


Meditações - Novembro


Afonso Lopes Vieira