A edição 2026 do salão de alta relojoaria Watches and Wonders, em Genebra, terminou hoje. Com um número recorde de marcas presentes - 65 - o número de visitantes também aumentou - cerca de 60 mil, (+9% que em 2025). Venderam-se 25 mil bilhetes para os 3 dias de abertura ao público (+9%), houve 1.750 jornalistas acreditados (+9%), 6 mil retalhistas.
Do comunicado do salão:
The Salon brought together in Geneva the very best of the watchmaking industry: brands, retailers, media and clients from around the world gathered around major launches, exceptional timepieces and world premieres. Driven by the presence of numerous celebrities – Federica Brignone, Patrick Dempsey, Roger Federer, George Russell, Jannik Sinner and Usher – by extensive media coverage and by striking creations, the 2026 edition generated extraordinary international resonance, reaching nearly 1 billion people, i.e. 900 million (+29%), with the hashtag #watchesandwonders2026.
A Salon in full effervescence, resolutely experience-driven, expressed through numerous spaces dedicated to innovation and craft demonstrations. The event also strengthened its educational dimension, addressing families and younger generations in particular. The Tic-Tac area, the workshops of the Watchmaking Village and many engaging activities were met with resounding success. Geneva vibrated to the rhythm of a Salon that has become a true place of transmission, emotion and discovery of today and tomorrow’s watchmaking. True stars of the Salon, the new creations and iconic pieces captured all eyes.
The 2026 edition highlighted the fundamentals of watchmaking: two or three-hand watches, ultra-thin pieces, skeleton movements, vintage inspiration and more compact dimensions. Models were designed to be gender-neutral, while colour emerged as a key differentiating factor. On the technical front, chronographs and perpetual calendars dominated the complications, the tourbillon continued to fascinate, métiers d’art stood out, and titanium, steel and ceramic established themselves as reference materials. The event reached a new milestone by taking over the city centre: the unprecedented programming of the Montreux Jazz Club was sold out every evening, spotlighting young talents from the music scene such as Geneva-based artist Vendredi sur Mer and the Brussels quartet Tukan. More than 5,000 people attended live concerts. The Watchmaking Village, buzzing boutiques and a festive atmosphere set the heartbeat of Geneva to the rhythm of watchmaking for an entire week. The traditional Thursday night opening drew record crowds, transforming the city as never before. See you in spring 2027 for the next edition!
EXHIBITING BRANDS
A. LANGE & SÖHNE | ALPINA | ANGELUS | ARMIN STROM | ARNOLD & SON | ARTYA GENEVE | AUDEMARS PIGUET | BAUME & MERCIER | BEHRENS | BIANCHET | BREMONT | B.R.M CHRONOGRAPHES | BVLGARI | CARTIER | CHANEL | CHARLES GIRARDIER | CHARRIOL | CHOPARD | CHRISTIAAN VAN DER KLAAUW | CHRONOSWISS | CORUM | CREDOR | CYRUS GENÈVE | CZAPEK & CIE | EBERHARD & CO. | FAVRE LEUBA | FERDINAND BERTHOUD | FREDERIQUE CONSTANT | GENUS | GERALD CHARLES | GRAND SEIKO | GRÖNEFELD | HAUTLENCE | HERMÈS | H. MOSER & CIE. | HUBLOT | IWC SCHAFFHAUSEN | JAEGER-LECOULTRE | KROSS STUDIO | LAURENT FERRIER | L'EPEE 1839 | LOUIS MOINET | MARCH LA.B | NOMOS GLASHÜTTE | NORQAIN | ORIS | PANERAI | PARMIGIANI FLEURIER | PATEK PHILIPPE | PEQUIGNET | PIAGET | RAYMOND WEIL | RESSENCE | ROGER DUBUIS | ROLEX | RUDIS SYLVA | SINN SPEZIALUHREN | TAG HEUER | TRILOBE | TUDOR | U-BOAT | ULYSSE NARDIN | VACHERON CONSTANTIN | VAN CLEEF & ARPELS | ZENITH |
ABOUT WATCHES AND WONDERS GENEVA FOUNDATION
Created in September 2022 on the
initiative of Rolex, Richemont and Patek Philippe, Watches and Wonders Geneva
Foundation (WWGF) is a non-profit foundation based in Geneva. Chanel, Hermès
and LVMH are also members of the WWGF Board. The Foundation’s mission is to
promote watchmaking throughout the world by organizing Watches and Wonders
Geneva.
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