A relojoaria tradicional e os smart watches. Lido no The Bridge to Luxury:
The other factor of the digital revolution is its increasing impact on product development. It creates new opportunities and challenges. One product category about to be hit is the traditional watch industry. Though the (negative) impact will not be as big as the introduction of the quartz watch in the ‘70s, the smart watch and entries of new competitors will nevertheless eat away market shares of traditional market players. The highest risk of substitution is not only driven by a cooler brand attraction of modern technology icons among mainly young consumers but additionally by the incremental functional USPs of smart watches versus classical ones. Besides various new utilities delivered by thousands of apps, smart watches offer appealing traditional designs yet in more variety, e.g. different dial designs on demand in one single watch. Other luxury categories feeling the digital impact on their offering, too: mobile communication connectivity in cars, private jets and yachts; remote communication of high-end home appliances; and others are just a few to mention.
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