Primavera em Genebra - Time to Watches consolida-se - substituto futuro da Baselworld?

O evento Time to Watches, que decorre em Genebra em paralelo com o salão Watches & Wonders, conseguiu angariar 44 marcas independentes. Estará aqui o embrião para um evento que possa substituir a centenária e agora moribunda Baselworld?

O comunicado da organização do evento, que tem o apoio do Watches & Wonders:

Time to Watches is taking up a long-term position at the heart of Geneva's great watchmaking week in March-April 2022, bringing together exhibiting watch brands and setting up a cultural programme focusing on the industry's major challenges. In addition to a focus on talented young watchmakers, Time to Watches will create a bar-lounge-restaurant, intended for sharing and meeting, to rediscover the pleasure of being together.

Time to Watches announces the creation of two dedicated spaces.

Time to TALK - To stage the cultural programme over four days with a mix of individual presentations and round tables. Circular economy on 1 April. The future of Swiss watchmaking on 2 April. Blockchain and its applications in watchmaking on 3 April, during the day open to the public.

Time to the FUTURE by Mestel - A dedicated space for young brands to gain exposure to the industry, meet potential investors and communicate their passion and creativity. Bernies, KAURI, Khemea, Lundis bleus, Narbel & Co, Rogé Bastide, Skill Watches, Timenest and Vanessa Lecci Atelier.

On Sunday, April 3, Time to Watches will open its doors to a public of watch enthusiasts thanks to a partnership that gives access to a community of tens of thousands of followers in the sector.

Exhibiting Brands : Corum, Sinn Spezialuhren, Louis Erard, RESERVOIR, Chronoswiss, Junghans, L’Epée 1839, Charles Girardier, Pierre DeRoche, Frédéric Jouvenot, Cuervo y Sobrinos, Nivada Grenchen, Peguignet, Perrelet, L.Leroy, Century, Armand Nicolet, BRM Chronographes, Vulcain, Anonimo, Auguste Reymond, Milus, Mauron Musy, Behrens, Doppelgänger, Chevalley Le Bris, ID Genève, Oligo, Klokers, Tonino Lamborghini, XRby, Initium, WOLF, SwissKubik, Scatola del Tempo.

In total, Time to Watches will host 35 Exhibiting Brands plus 9 young brands from the Time to The FUTURE area.

Time to Watches is a new watchmaking event that will take place from 31 March to 3 April on the campus of HEAD – Genève, our main partner, in addition to Watches and Wonders which supports our initiative. Designed for quality, independent and creative brands, Time to Watches is created and organized by Marc Angebault, content marketing expert and Christian Wipfli, founder and CEO of Poseidon & Co, event designer.