Estamos em Zurique, a convite da Breitling, que assinala os
70 anos do Navitimer com a completa remodelação da linha deste verdadeiro
relógio de piloto de aviação profissional, com a sua lendária régua de cálculo
circular.
Cronógrafo automático, com data, cronómetro certificado COSC,
o Navitimer 2022 vem em caixas de 41, 43 ou 46 mm, e em aço ou ouro vermelho,
com braceletes de pele de crocodilo ou metal). Os mostradores são azuis, verdes
ou cobre opacos. As imagens, em primeira mão:
Not even its inventor could have predicted the phenomenon
the Navitimer would become. In 1952, Willy Breitling developed a wrist-worn
chronograph with a circular slide rule that would allow pilots to perform all
necessary flight calculations. Two years later, the Aircraft Owners and Pilots
Association (AOPA), the largest aviators’ club in the world, announced the
design as its official timepiece. The association’s winged logo was emblazoned
at 12 o’clock, and the “navigation timer”—or Navitimer—was born.
The Navitimer grew up alongside the burgeoning civil
aviation industry. Beloved by airline captains and aircraft enthusiasts, it
even made its way into space on the wrist of astronaut Scott Carpenter in 1962
as a 24-hour timepiece to tell day from night. And it wasn’t only pilots drawn
to the watch’s irrepressible aesthetic. Celebrities of the day, such as Miles
Davis, Serge Gainsbourg, Jim Clark and Graham Hill, were devotees, proving that
the Navitimer had style as well as function.
An evolution in Breitling’s signature modern-retro style
To create the new Navitimer, Breitling preserved the most
recognizable aspects of the icon's design code. From a distance, this is
unmistakably a Navitimer, with its circular slide rule, baton indexes, trio of
chronograph counters and notched bezel for easy grip. Up close, however, its
modern refinements come through loud and clear.
A flattened slide rule and a domed crystal create the
illusion of a more compact profile. Alternating polished and brushed finishings
give the metal elements a lustrous, yet understated quality. A slimmer
silhouette on the oscillating weight enhances the open-caseback view of the
COSC-certified Breitling Manufacture Caliber 01. This movement is backed by a
five-year warranty, provides approximately 70 hours of power reserve and allows
the wearer to change the date—now visible through a discreet window in the
subdial—at any time.
For the journey, celebrating what moves us
Today, after 70 years, the Navitimer has gone beyond being a
tool used by pilots to navigate their course. It has become a symbol for those
plotting their personal journeys through life.
Breitling celebrates this significance in a new campaign,
NAVITIMER – FOR THE JOURNEY, featuring the Navitimer Squad, made up of
basketball superstar Giannis Antetokounmpo, American Ballet Theatre principal
dancer Misty Copeland and aviation pioneer and explorer Bertrand Piccard. Each
member has been on an incredible journey to get to where they are today at the
top of their fields. Each one has charted a course and stayed it through sheer
determination. And each one is on route to achieving their next set of
ambitions. Using powerful visuals and the Squad Members’ own narration, the
campaign gets to the heart of these moving journeys.
“This project means a lot to me because it celebrates not only where I was in life, but where I’d come from and where I am going,” says Misty Copeland. “There is an absolute parallel between navigating towards a physical destination and navigating towards the vision of where you want to be in life. You’ll see that theme come through in these three stories.”
The Navitimer has come a long way since Willy Breitling
first drafted his idea for a wrist-worn flight tool. This redesign, with its
focus on color, styling and inclusive appeal, marks a new phase in the
Navitimer’s journey, one that blends Breitling’s modern aesthetics and values
with its historic watchmaking savoir faire to create an updated identity for
the iconic watch that started it all.
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