segunda-feira, 31 de dezembro de 2012
Cartier considerada Luxury Marketer of the Year 2012
A Cartier foi considerada Luxury Marketer of the Year 2012 pelo jornal online Luxury Daily:
Cartier is Luxury Daily’s 2012 Luxury Marketer of the Year for the use of long-term, multichannel campaigns that keep up its mystique in the eyes of truly affluent consumers and lure those who aspire to be part of the brand’s world.
The French jeweler won over first runner’s-up Four Seasons and second runner’s-up Burberry. These top luxury marketers carefully executed each new campaign in 2012 to align with the brand heritage, values and status while incorporating new technologies and communication channels.
“One word sums up Cartier’s marketing across all channels: class,” said Mickey Alam Khan, editor in chief of Luxury Daily, New York. “Every execution from Cartier is resoundingly rich and true to the brand’s values. The implementation is flawless and the effect simply awe-inspiring.
“Cartier is Luxury Daily’s 2012 Luxury Marketer of the Year for no other reason than it gets marketing from top to bottom, from strategy to tactic to creative and execution,” he said. “Each advertising and marketing effort surpasses the other, imbuing the whole Cartier marketing experience with an aura that other luxury brands can only crave.”