A célebre sub-marca Grand Seiko, que até hoje só era comercializada no Japão, e que correspondia ao topo de gama da manufactura nipónica, é lançada este mês em todo o mundo, decisão que já tinha sido anunciada há um ano.O comunicado da Seiko:
New to the international market, but with half a century of successful history in Japan, Grand Seiko is to be launched worldwide in October, 2010.
At Baselworld, 2010, SEIKO WATCH CORPORATION announced its intention to make Grand Seiko available to the world market. The preparations are now complete and Grand Seiko will be released in October in about 20 markets in Europe, N. America, Asia, the Middle East and Oceania.
The Grand Seiko brand
Since its launch exactly 50 years ago, Grand Seiko has been the very best of SEIKO. Inspiring its birth was a very simple and beautifully pure idea; Grand Seiko was to be more accurate, more durable, more legible and easier to wear than any other watch in the world. Today, Grand Seiko is a luxury brand that offers timepieces made by master craftsmen in SEIKO’s two exclusive watchmaking studios, using exclusive movements and the highest grade materials. Each Grand Seiko watch is instantly recognisable because of its simplicity of form and its understated elegance. From the very first Grand Seiko watch in 1960 to the latest collection of today, every Grand Seiko has shared the functional beauty and design purity that has always been its hallmark. Grand Seiko is, simply, the very best of SEIKO.
The Grand Seiko Collection
22 models, all for men, make up the launch collection of Grand Seiko. It comprises ten mechanical watches, nine with SEIKO’s unique Spring Drive movements and three with SEIKO’s celebrated 9F quartz caliber. All the caliber versions are unique to Grand Seiko. In every case, the movements are finished to the highest Grand Seiko standards and several offer functionality that is unique to Grand Seiko.
Never has a new luxury brand been launched to the world market with such a powerful array of technologies.
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