The theme for the 2010 FT Business of Luxury Summit is The Medium and The Message. The Summit will take an unvarnished look at communications mid-and-post recession. If it is true that traditional consumers have changed their buying habits, and new generation consumers have changed their information gathering strategies, how do luxury companies reach them and optimize sales/loyalty?
The 2010 Summit provides an unrivalled opportunity to gain incisive marketing intelligence from industry peers, participate in debates and hear the results of specially commissioned research.
Pode saber mais aqui.