Mechanical watches have always been associated with high status.Why? The most obvious reason is that many of these watches are made of expensive materials, such as gold or platinum. Their material value alone makes them inaccessible to most individuals. Another reason has more to do with the brands themselves. Names like Rolex and Patek Philippe are synonymous with luxury and, thus, demand high prices.
There are many reasons why people prefer high-end brands, including the history, innovation, craftsmanship, design, exclusivity, and high prices of their products.All these factors create a unique brand image. For the general public, the last two factors play the largest role. It’s no secret that these timepieces are only intended for an elite group of individuals and, chances are, you don’t belong to it. What could be more attractive than earning your way into such an exclusive group?
Jorg Weppelink
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