Gérald Clerc, pioneer of tomorrow’s watchmaking
Creator of “futuristic Haute Horlogerie”, as he likes to define it, Gérald Clerc is a cosmopolitan watchmaker with a keen interest in architecture. He was fascinated by the 1960s, a period brimming with optimism and confidence during which Humankind threw itself wholeheartedly into the pursuit of progress, exploration and discoveries. When this representative of the fourth generation took over the family business in 1997, he inherited more than just expertise, but a wealth of passion. This invaluable legacy, transmitted by a form of osmosis, nurtures a constant flow of exceptional horology and technical innovations from which he draws inspiration and which enables him to assert himself as a pioneer of tomorrow’s watchmaking.
Synonymous with a break from traditions, his mechanical techno-luxury creations follow the dictates of a single rule: inventiveness. Each conceived as a unique work of art, Clerc watches yield no concessions in the drive to improve quality. As Gérald Clerc loves to say: “I create timepieces the way I like them, without making any compromises”. Few leaders in the field of Haute Horlogerie can claim to cherish such an exceptional degree of freedom, providing a sure path towards exclusivity. This is doubtless because this independent creative spirit has long relegated commercial constraints to a secondary role, preferring to govern by the rule of the heart and focusing on aesthetics and technical perfection rather than the rigors of industrial strategy. This approach naturally does not preclude strict compliance with the highest standards of craftsmanship and finishing prevailing within the Swiss luxury watch industry.
International distribution and deliberately cultivated rarity
Available around the world through a network of carefully selected retailers, Gérald Clerc creations are all covered by a three-year international guarantee. Far more eloquently than any spoken claims, this policy provides eloquent and concrete proof of the extraordinary qualitative superiority of watches by Clerc Genève – evidence that in this case resembles the proverbial icing on the cake!
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