O 13º Encontro Anual de Marcas de Prestígio ocorre a 10 de Maio, em Barcelona, numa iniciativa do IESE Business School of Navarra e da Luxury Society.O tema será desta vez, "China: the Route for Prestige".
Da organização:
The prestige brands sector is growing globally, but its geography has changed since China has overtaken traditional markets. European companies, regardless of size, have to conquer consumers from distant markets by operating in those countries directly, and or along tourist and hubs routes. Employing the latest communication technologies and establishing suitable distribution of investments are fundamental. The industry is gaining attractiveness for investors and the race for growth can require bigger efforts, as a consequence consolidation and concentration seem unavoidable.
We are therefore pleased to announce the 13th Annual Prestige Brands Meeting hosted by IESE Business School, one of Europe's top business schools. CEIBS (China Europe International Business School), Fondazione Italia Cina and Luxuy Society are co-corganizers. The conference will address topics of strategic importance for the European luxury industry, including prestige strategies within specific industries, the global economic outlook and future perspectives for the prestige industry, how to attract Chinese consumers, managing an independent Italian fashion house, prestige consumption along tourist routes and perspectives for future M&A activity. We are delighted to offer an exclusive 10% discount for Luxury Society members to attend the conference in Barcelona on Wednesday April 10th
The prestige brands sector is growing globally, but its geography has changed since China has overtaken traditional markets. European companies, regardless of size, have to conquer consumers from distant markets by operating in those countries directly, and or along tourist and hubs routes. Employing the latest communication technologies and establishing suitable distribution of investments are fundamental. The industry is gaining attractiveness for investors and the race for growth can require bigger efforts, as a consequence consolidation and concentration seem unavoidable.
We are therefore pleased to announce the 13th Annual Prestige Brands Meeting hosted by IESE Business School, one of Europe's top business schools. CEIBS (China Europe International Business School), Fondazione Italia Cina and Luxuy Society are co-corganizers. The conference will address topics of strategic importance for the European luxury industry, including prestige strategies within specific industries, the global economic outlook and future perspectives for the prestige industry, how to attract Chinese consumers, managing an independent Italian fashion house, prestige consumption along tourist routes and perspectives for future M&A activity. We are delighted to offer an exclusive 10% discount for Luxury Society members to attend the conference in Barcelona on Wednesday April 10th
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