Depois de nove anos de colaboração, Hublot deixa de fazer relógios Ferrari

 

Hublot Big Bang Ferrari 1000 GP

Depois de nove anos de parceria, a Hublot anuncia que deixa de fazer relógios para a Ferrari. Nos últimos anos, e neste segmento de Alta Relojoaria,a Ferrari teve e terminou parcerias com a Girard-Perregaux, Officine Panerai ou Cabestan. Mantém o licenciamento com uma marca de baixa gama, a Scuderia Ferrari Orologi. Até a Longines, nos idos de 1980 fez relógios Ferrari...

Esclarecem as Relações Públicas da marca:

Ce choix s'inscrit dans l'évolution de notre stratégie marketing et en ligne avec notre volonté de multiplier et d'entreprendre de nouveaux grands projets «Hublot», en mettant en avant notre Art de la Fusion, notre Manufacture et notre savoir-faire horloger. C'est une décision qui a été prise à 100% par Hublot.

O comunicado:

On 5th November 2011 on the Mugello Circuit, Jean-Claude Biver, then CEO of Hublot, and Luca Cordero di Montezemolo, Chairman of Ferrari S.p.A at the time, announced the signature of a watchmaking partnership between the Nyon Manufacture and the famous Italian manufacturer with its Prancing Horse. During the nine years that have since passed, a 360° relationship has developed between the two houses, leaving no possibility unexplored.

For Ferrari and Scuderia Ferrari, Hublot took on the roles of Official Timekeeper, Official Watch and Official Timekeeper of the Ferrari Challenge Championship, whose special events it also partnered. During these nine seasons, the Scuderia Ferrari Formula One team saw the drivers Felipe Massa, Fernando Alonso, Sebastian Vettel, Kimi Raikkonen and Charles Leclerc in its Hublot-branded single-seaters.

Above all, this period set the stage for an unprecedented technological exchange between the watchmakers, engineers and designers at Hublot and Ferrari. This emulation gave life to a whole series of particularly innovative and spectacular watches. Among these many achievements, we could cite the original Big Bang Ferrari that appeared in 2012, the first fruit of this collaboration. In 2013, it was the turn of the revolutionary MP05 LaFerrari, with its 50- day power reserve – a world record – paying tribute to the eponymous supercar, followed in 2017 by the Techframe, created under the leadership of Flavio Manzoni, Head of Design for the Italian brand. And how can we fail to mention the Classic Fusion Ferrari GT, which inaugurated the Unico movement into the Classic Fusion collection in 2019?

This one-of-a-kind partnership between Hublot and Ferrari proved to be an endless source of commercial, technical and sporting successes. This performance was achieved thanks to the involvement and unswerving dedication of the employees and friends of the two prestigious houses, to whom Ricardo Guadalupe, CEO of Hublot, wanted to send an emotionally charged message of thanks. Grazie a tutti!

It was impossible for us to imagine the incredible path that Hublot and Ferrari were to travel together. Nine years of close and strong collaboration, during which, together, we reached new heights, beat world records in watchmaking and established new standards for the industry. The success of our partnership remains unequalled by other players in the watchmaking or automotive sectors. This exploit was achieved thanks to the passion of the extraordinary personalities who wrote the story of this great human adventure. While it is hard to mention everyone involved, I would like to thank from the bottom of my heart, in no particular order:

Jean-Claude Biver

Piero Ferrari

John and Lapo Elkann

All of Ferrari’s in-house teams, including Gestione Sportiva, Licensing, Ferrari Centro

Stile, the Sales department and the Corse Clienti department

Scuderia Ferrari’s drivers over the past nine years: Felipe Massa, Fernando Alonso,

Kimi Raikkonen, Sebastian Vettel and Charles Leclerc, as well as Marc Gené, head

of driver development

The drivers at the F2 Ferrari Drivers Academy, including Callum Ilott and Robert

Shwartzman

The GT drivers at AF Corse and its owner, Amato Ferrari

Peter and Simon Mann

Martin Fuentes

Deborah Mayer and her Iron Dames and Iron Lynx teams

Christopher Froggatt and his Tempesta Racing team

Giacomo Mattioli and his Scuderia Corsa team

Squadra Corse run by Ronny Vogel and Lapo Elkann

Remo Ferri and his Remo Ferri Motorsport team

Giuseppe Risi and his Risi Competizione team

The Zuchuat family and their Garage Zénith dealerships

Ronnie Kessel

All the Ferrari dealerships and authorised dealers who welcomed us

All the Ferrari Owners Clubs

All of the two brands’ customers and enthusiasts around the world

… the list is long but by no means comprehensive. Thank you and thanks also to everyone I

haven’t listed – you know who you are! The direction of our marketing strategy will now

reflect our willingness to multiply and undertake large new projects, exclusive to Hublot, that

emphasize our Art of Fusion, our Manufacture and our watchmaking expertise.”

Ricardo Guadalupe

CEO OF HUBLOT