Depois de terem participado durante anos no espaço reservado às pequenas marcas no Salão Internacional de Relojoaria de Genebra (SIHH,rebaptizado agora de Watches & Wonders), as marcas independentes H. Moser & Cie e MB&F passam a expor no espaço dedicado às grandes manufacturas.
Um rearranjo do espaço do salão, depois do abandono da Audemars Piguet, da Greubel-Forsey e da Richard Mille. O Watches & Wonders decorre de 25 a 29 de Abril, no Palexpo, em Genebra. E terá, como habitualmente, stands de grande dimensão para as marcas maiores e um espaço denominado Carré des Horlogers, onde estarão as mais pequenas.
Assim, H. Moser & Cie e MB&F sobem da "segunda" para a "primeira divisão" do salão. O comunicado:
Neuhausen am Rheinfall, January 13th, 2020
After first exhibiting in the Carré des Horlogers in 2016, H. Moser & Cie. and MB&F are stepping up to the next league in 2020, with stands alongside the major brands in the main hall at Watches & Wonders Geneva. Coming 192 years after H. Moser & Cie. was founded, and 15 years after the creation of MB&F, this development marks a very important step for the two independent firms. From April 25th to 29th 2020, H. Moser & Cie. and MB&F will enrich the exceptional roster of brands on show with their creativity.
H. Moser & Cie. is experiencing its greatest success since it was relaunched in 2012, and its team are reaping the fruits of their hard work, as Edouard Meylan explains: "Attending Watches & Wonders Geneva alongside the major watch brands is an amazing achievement, and one which forms part of our global development strategy. The Carré des Horlogers was a magnificent opportunity for us, acting as a kind of incubator and creating an extremely positive dynamic. We are continuing our growth, ready for this new step which will accompany and support the launch of a new line of products and the opening of a number of boutiques across the world".
Founded in 2005 by Maximilian Büsser, the MB&F watch laboratory quickly gained a reputation as a benchmark among the new watch brands; attending the SIHH watch fair was a logical step, once it opened its doors to independent brands, via the Carré des Horlogers, in 2016. Maximilian Büsser explains: "For a creative laboratory like MB&F, SIHH, and now Watches & Wonders, offer us a crucial opportunity for visibility which goes beyond our existing clientele of highly astute watch collectors. It also provides an opportunity to take part in this great joint initiative to promote our fine profession".
H. Moser & Cie. and MB&F will be strategically located at the entrance to the main hall, side by side, and shall each have a 150 m2 stand. The teams from the two brands are looking forward to welcoming visitors, watch enthusiasts and friends to Watches & Wonders Geneva.
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