Meditações - mais rápido e mais devagar

Faster or Slower?

We all live in a world where a day is a day and a year is a year. Yet, we all live in different space-times evolving at different pace.

In luxury, cosmetics is the fastest sector, High Jewelry is the slowest.

In cosmetics or fast fashion, short term means 3 Months, mid term means 1 year, long term 5 years.

In High Jewelry, short term means 2 years, mid term 5, long term is the eternity.

To lead a company or a brand, it is critical to fully feel this global motion, and act on it skilfully.

Like surfing, move in harmony with the wave you ride on. Too slow or too fast and you fall.

Thinking of global motion, we live a fascinating era. With the crisis, some sectors slow down, some accelerate.

Some regions accelerate like China and USA while Travel Retail has significantly slowed down globally.

With environment getting higher on the agenda, we need both to accelerate the ecological transition and slow down our consumption.

Act fast to reduce the global world speed.

Faster AND slower.

Cyrille Vigneron, CEO Cartier