Meditações - In search of a lost time, finding time for time

In a context of rampant globalisation and ever greater uniformity, Connoisseurs take time to reconnect with a more noble past. Cultivated collectors, they seek out the exceptional, interest themselves in every country’s history and culture, reinstate rituals and traditions. As they carry on or found their own dynasty, they cherish objects that will continue long into the future, passing from one generation to the next. They take pleasure in excellence and the details that a less discerning eye doesn’t see. Conscious that traditional crafts are at risk of disappearing, they are the voice of the artisan, and feel invested with a mission to preserve every cultural heritage and savoir-faire. Objects are a means for them to assert their status. They are the “new nostalgic”, ready to embrace technology whenever it brings them the ultimate in comfort, precision or design. In search of a lost time, finding time for time, they believe mind and body are equally important and, while nothing about their appearance is left to chance, work to achieve a level of well-being that can be felt both inside and out.

Gilles Lipovetsky