Bvlgari abandona Baselworld

A Bvlgari é a mais recente marca a anunciar o abandono daquela que já foi a maior feira de relojoaria e ourivesaria do mundo. A Baselworld 2020 já não contará com a marca italiana, que pertence ao portefólio do grupo LVMH.

Outras marcas deste grupo, o maior do mundo em termos de Luxo - as de relojoaria pura (Zenith, Hublot e TAG Heuer) - permanecem para já fieis ao evento de Basileia.

Quanto ao problema do coronavirus, os organizadores da Baselworld 2020, que decorre a partir do final de Abril, dizem que estão a monitorizar atentamente a situação e que "até agora, nenhum evento ingternacional marcado para essa altura foi cancelado". O Swatch Group, que tinha previsto para Março um encontro com jornalistas, para apresentação das novidades das suas marcas, cancelou-o, devido à epidemia.

O comunicado:

Basel, Switzerland, 11 February 2020 - « We deeply regret Bvlgari's decision to withdraw from the next edition of Baselworld, » says Michel Loris-Melikoff, Managing Director of Baselworld. « We continue to work closely with the Watch Division of the LVMH Group and each of its three brands TAG Heuer, Hublot and Zenith. We work closely with Stéphane Bianchi and his team to offer the best business platform to the Group's brands with pragmatic cost control. »

Stéphane Bianchi, President of the Watch Division of the LVMH Group said: « The Watchmaking Division of the LVMH Group with TAG Heuer, Hublot, and Zenith remains committed to Baselworld in 2020. We believe in the importance of a major event for the Swiss watch industry and look forward to a successful fair, both in terms of image and sales, for our three Maisons. »

« We are obviously disappointed not to participate in 2020, but as told already in past, we remain open for 2021 onwards to continue with Baselworld and we will take our decision by June 2019 once Baselworld 2021 concept, dates and costs will be clarified. We also wish to continue to collaborate as much a possible with LVMH Watch Division from fairs to roadshows of events such as we did In Dubai this year » commented Jean-Christophe Babin CEO of Bvlgari.

Michel Loris-Melikoff, Managing Director of Baselworld adds: « We are building Baselworld with a fresh approach in collaboration with our partners. Our Baselworld 2020+ concept of a platform of experiences and the building of a large community active throughout the year is meeting with a very positive response not only from our exhibitors, but also from all the key players in the sector with whom we are implementing it.

With regard to the Coronavirus, we are monitoring the evolution of the situation very closely with the authorities. To date, in Europe, all conferences and shows scheduled to be held around the same time frame as Baselworld 2020, are going ahead as planned (with no cancellations currently on record).

We are currently recording growth in all sectors, including watchmaking, with many establishments joining or returning (several dozen) to the show thanks to the different formats that we have put in place this year. Listening, dialogue, creativity: the positive dynamic is once again in motion. The Gems & Pearls sector is also making a significant comeback with 50% growth, and the Technical sector is regaining confidence with 100% growth also this year, the upshot of a long and comprehensive collaboration with all the players. »