Until recently, luxury watches served two major functions: telling the time and expressing emotions. However, in the digital age, most people look at their phones or other smart devices for the time rather than their wristwatch. So, you might ask, what’s the point of buying a watch anymore, especially an expensive one? The answer is that people now primarily covet watches for emotional reasons and as projections of their status. This shift has had an effect on how people perceive luxury watches. While some may see them as frivolous and a waste of money, others recognize their value as storytellers, design icons, technical masterpieces, and status symbols.
Jorg Weppelink
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