Novo retalho: as lojas de amanhã - conferência em Shanghai

A Luxury Society realiza a 28 de Novembro, em Shanghai, uma conferência subordinada ao tema "Novo retalho: as lojas de amanhã". Defende.se uma "estratégia digital holística", seja lá o que isso fôr...

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In an age where digital technologies have revolutionised the way people interact with the world, luxury brands are increasingly turning their attention to improving the consumer shopping experience with these advancements – especially in China. Besides being at the forefront of many of these technologies, the Middle Kingdom is also the largest market for luxury consumption in the world. While many brands are already active players in the country’s e-commerce landscape, a great deal of potential remains untapped. How can brands fully leverage all that the advent of new retail has to offer, and define a holistic digital strategy in these changing times?

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