terça-feira, 5 de abril de 2016

Chegado(s) ao mercado - canetas Montblanc Heritage Collection, Rouge & Noir, Special Edition e Limited Edition 1906


No âmbito das comemorações do 110º aniversário, a Montblanc introduz uma colecção de instrumentos inspirada numa caneta que ficou famosa nos anos 20. O seu nome faz alusão à roleta – um jogo de azar – onde se aposta em números vermelhos ou pretos, isto é, “rouge” ou “noir”.

Combinar as duas cores significa não arriscar e Rouge et Noir tornou-se o nome emblemático e sinónimo de uma caneta segura sem risco de verter tinta.

A Coleção Montblanc Heritage Rouge & Noir apresenta um novo tamanho, com uma silhueta mais esguia. O topo da tampa em resina, é adornado com o histórico emblema Montblanc em cor de coral e marfim.

Utilizando elementos de design Art Nouveau, o clip assemelha-se a uma serpente estilizada, que simboliza o desejo humano e a sensualidade, iconografia repetida no aparo artesanal de ouro banhado a ródio. A superfície da serpente foi envelhecida através de um processo especial de decapagem galvânica, que lhe confere um aspecto vintage.

A Coleção Montblanc Heritage Rouge & Noir inclui rollerball e esferográfica. Há uma edição normal, outra especial e ainda outra limitada.



Da marca:

The cap and barrel of the Montblanc Heritage Collection, Rouge & Noir, Special Edition are crafted from precious black resin and lacquer, with the historical Montblanc logo engraved on the cap’s side. A traditional off-white snowcap, embedded in coral red precious resin crowns the writing instrument. The new alloy metal used to create the writing instrument’s clip ensures it can be lifted without being bent, while the patina on the clip’s 1920s-inspired serpent design is achieved by using a special galvanic and stripping process. While forming the shape of the clip with its green eyes, the motif of the creature is also engraved on the rhodium-plated Au585 gold nib, evoking Montblanc’s mission to constantly rethink and reinvent the art of writing since 1906. The Montblanc Heritage Collection, Rouge & Noir, Special Edition Coral contrasts with the black model, made from vivid coral resin and lacquer evoking a colour reminiscent of the era, and features a bi-colour nib in Au585 gold decorated with the intricate serpent engraving.

Hard rubber, the material that was once one of the only viable and available materials from which Montblanc could create fountain pens, makes its return with the Montblanc Heritage Collection, Rouge & Noir, Limited Edition 1906. With the same limitation number as the year Montblanc was founded, the cap and barrel of the writing instrument are crafted from ebonite, a material that contains natural rubber with sulphur and linseed oil used in a model from 1909, and still manufactured according to a traditional process. While the texture of the ebonite contrasts with the metal fittings and the coral and ivory coloured resin of the Montblanc emblem, the sensorial experience is enhanced by the typical scent that comes from the sulphur content inside the ebonite. The serpent adorns the rhodium-plated Au 750 gold nib with the bi-colour design, while the slithering creature that forms the clip is set with two precious rubies as its eyes.

To complement the Montblanc Heritage Collection, Rouge & Noir writing instruments, a collection of fine stationary pieces is being introduced featuring the serpent. The first piece to launch will be an elegant lined notebook in black leather embossed with spiralling serpents.

Through craftsmanship refined over generations, the pioneering spirit that fuelled Montblanc’s early innovations comes to life in the Montblanc Heritage Collection, Rouge & Noir, Special Edition and Limited Edition 1906. With refined aesthetics and innovative functionality, Montblanc draws inspiration from its legacy to rewrite the rules, 110 years later.

Em baixo, modelos da da Montblanc Heritage Collection, Rouge & Noir Limited Edition 1906







Em baixo, modelos da edição limitada









Sem comentários:

Enviar um comentário