Jean-Claude Biver, CEO da TAG Heuer e Presidente da Divisão de Relógios do grupo LVMH, Christian Horner, Team Principal da Red Bull Racing, acabam de assinar um acordo de parceria, em que a TAG Heuer se torna Official Timekeeper, Official Watch e Team Performance Partner da Red Bull Racing.
A partir da próxima época de Fórmula 1, a TAG Heuerpassa a fazer parte do nome da equipa, o que acontece pela primeira vez para uma marca de relógios no mundo da F!.
A Red Bull Racing é quatro vezes Campeã do Mundo, tendo ganho os campeonatos de Construtores e de Pilotos da FIA em 2010, 2011, 2012 e 2013.
Do comunicado:
"It is Red Bull Racing's unorthodox approach to the sport and to entertainment which appealed to TAG Heuer, one which is perfectly in line with the watch brand's new marketing strategy. Beyond the visibility provided by the direct association with the name of the team across communications, rankings, TV broadcasts, and the traditional branding permanently sported by the team throughout the racing season, TAG Heuer will also have a presence at the Spielberg circuit, the Red Bull Ring, in Austria and the Team’s headquarters in Milton Keynes.
"The partnership between Red Bull Racing and TAG Heuer will take shape in an original, different and innovative manner, both on and off track. Red Bull Racing will join forces with TAG Heuer to create a range of original media content, in particular for social media networks and for new events platforms.
[...]
"Lastly, the alliance between Red Bull Racing and TAG Heuer, brings together two brands with different experiences in the sport but a shared philosophy for the future. On one hand, Red Bull Racing brings an innovative and unconventional approach to the world of F1l. The combination of Daniel Ricciardo and Daniil Kvyat also represents one of the youngest driver line-ups on the grid; both drivers are products of the Red Bull Junior Driver programme which continues to develop some of the most exciting talent in F1. One the other, the heritage and tradition provided by 155 years of history as a Swiss watch manufacturer, the heritage and genetics of which are intimately linked with the world of motor racing.
"It is worth underlining that TAG Heuer has been associated with and supported some of the greatest F1 teams, the greatest drivers, and the most legendary of circuits. This agreement will begin 1st January 2016. The first date for the diary is the first Grand Prix of the season, taking place in Melbourne, Australia on 20th March."
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