Bem-vindo ao mundo de mentira dos anúncios

Graxa para sapatos a fazer de hambúrguer? Óleo para automóvel a fazer de mel? Tampão higiénico ensopado a fazer de comida cozida ao vapor? Cola ou champô a fazer de leite nos cereais? Puré de batata a fazer de bolas de gelado ou de almôndegas? Bem vindo ao mundo de mentira dos anúncios.

Recebemos de Alex Hillsberg, jornalista online do Financesonline.com este artigo, bem elucidativo. Que retrata mais a realidade norte-americana. Mas que se aplica a todo o mundo. Bem-vindo ao mundo de mentira dos anúncios.

Did you love that new burger commercial with its juicy, patty and perfect, brown bun aired on TV recently? They are not even real. In fact, the burger patty was most likely browned by SHOE POLISH! Good thing Americans are not fooled easily as fast food ads are among the 10 least trusted ad types.

Recent studies show that Americans tend to distrust certain types of ads more. For example: 34% of people believe that diet products ads are not trustworthy.

Good food, beautiful models, and fantastic destinations – these products undergo dramatic changes to get people to buy. Take a look at this awesome infographic about the Art of Deception in Advertising and see how big brands use advertising tricks to influence our buying decisions.

From the infographic you can also learn:

What are the top 10 least trusted ads?
Glue, shampoo, and hair spray are used to make FOOD in ads look yummy!
What are the most popular tricks used to make products look more appealing?
How hotels manipulate their photos to lure their guests?
We know how much Americans love commercials, but don’t you think such advertising practices are getting out of hand? What would your readers think? Perhaps you can share the infographic to get some reactions. It’s free to use, but please give us, the creators, credit as source.

In this infographic we talk about The Art of Deception in Advertising, specifically do misleading ads influence your buying decisions?

Here are some products that look amazingly good in ads but not in real life.

Ads vs. Reality

Food ads elevate fake into an art form

Fast food items:

Burger King ad
McDonald’s ad
Wendy’s ad
Taco Bell ad

Packaged Food

Hearty noodles: Campbell’s ad
Cookies: Milka ad
Ice cream: La Cremeria ad
Meal: Smart Ones ad

Here are nine surprising tricks that make food look delicious in photos:

Motor oil as syrup or honey
Soaked tampon simulates steaming food
Glue or shampoo as milk in cereals
Brown show polish to color hamburger
Hair spray makes fruits and vegetables appear fresh
Antacids, soap bubble create fizzle in sodas
Mashed potatoes stand-in for ice-cream and meat
Paper towel holds syrup on top of ice cream
Spray deodorant makes grapes look fresh

Hotels and resorts also fake it using these simple tricks:

Crop and frame it
Zoom it
Photoshop unwanted element out
The wide angle trick

Cosmetics fake beauty twice over: makeup hide imperfections and the fact that their ads are “photoshopped”

The case of Ralph Lauren’s unbelievably emaciated model
In 2009, a blog called Boing Boing picked up and mocked a Ralph Lauren jeans ad featuring French-Swedish model Filippa Hamilton with her head wider than her pelvis. Upset, Ralph Lauren threatened the blog with copyright infringement but was rebutted with fair use policy. The fashion industry is criticized for extensively “photoshopping” their models.

Kids fall victim, too, to fake ads. They ruin the day of even th most enthusiastic kids.

But in the U.S. many still trust ads. In fact, half of Americans believe ads are honest.

How Americans feel about ads:

Very dishonest 11%
Fairly dishonest 39%
Fairly honest 47%
Very honest 3%

Here are ten least trusted ad types in the U.S.:

10 Least trusted ad types (U.S.)

diet products 34%
financial/insurance 26%
prescription drugs 23%
cars 20%
cosmetics and beauty 17%
fast food 11%
health foods 9%
travel and leisure 7%
gadgets and tools 7%
eco-friendly products 6%

What regulations do we need to ensure honest ads?