Casa joalheira londrina Backes & Strauss apoia o Teatro Kabukiza, de Tóquio

A casa joalheira londrina Backes & Strauss apoia o Teatro Kabukiza, de Tóquio. A mais antiga empresa do seu género no mundo, com 225 anos, associou-se à antiga forma de arte japonesa do Kabuki, que remonta ao início do século XVII e que no início era reservado apenas a actrizes.

A corte imperial interessou-se pelo género e a regra de apenas mulheres no palco foi invertida, passando a ser praticado apenas por homens, nos papéis masculinos ou femininos.

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Despite centuries of dynastic change, the burning down of theatres by an air strike and attempts to undermine the art form by the Occupation Forces after the WW II, Kabuki has survived and thrived. It is now the most popular of all traditional styles of Japanese drama and their star actors often take leading roles in television and film. To outsiders, however, the long, several-act plays based on history, dance or domestic life were often bewildering - until the widespread introduction of audio guides during the 1970s opened up the art form to the wider world.

Now, Kabukiza theatre is equipped with a sophisticated LCD terminal which provides commentary, explanation and translation to help watchers understand the remarkable stories as they are played out on the elaborate Kabuki stage, which is designed for maximum dramatic effect with its 'flower path' walk way extending in to the audience and trap doors to enhance the element of surprise.

In its role as supporting the theatre’s management, Backes & Strauss will display information on the seat terminals about its own long history and the magnificent diamond watches it creates today - actual examples of which can be seen in two showcases prominently positioned within the Kabukiza. "It seems fitting that 'Kabuki' can be translated as 'out of the ordinary,' because that is also a description that can be applied to Backes & Strauss," says the firm's CEO Vartkess Knadjian. "We specialise in creating unique pieces, and we like to believe that the 225 years of experience we have accumulated in the diamond business gives us the edge when it comes to selecting, cutting, polishing and setting the world's most precious stones in order to create watches which are as fascinating, as unusual and as spell-binding as the plays of the Kabuki. "It is an honour to support the theatre, and we look forward to relishing the role and learning more about this remarkable art form."

Fundada em 1789, a Backes & Strauss entrou em 2007 no mundo dos relógios quando, fazendo já parte do grupo Franck Muller, lançou a sua primeira coleção de relógios-jóias inspirados nos trabalhos do arquitecto John Nash e nos edifícios da Londres do século XIX.