quarta-feira, 13 de fevereiro de 2013

Baselworld 2013 quase pronta


Baselworld 2013 está quase pronta - o empreiteiro acaba de entregar, cumprindo o prazo, o novo complexo de pavilhões da maior feira de relojoaria e joalharia do mundo, que deverá abrir portas a 25 de Abril.

A partir de 4 de Março, começa a montagem dos stands numa feira inteiramente renovada (430 milhões de francos suíços de investimento, só na infraestrutura, fora os novos espaços das marcas) e onde Estação Cronográfica marcará, como habitualmente, presença.

Da organização:

With an overall investment of CHF 430 million, the successfully completed project is the biggest investment ever to have been made in Switzerland's exhibition industry. The hall complex which is 220 metres long, 90 metres wide and 32 metres high provides a total of 38,000 square metres of exhibition space on the ground floor and the two upper storeys that span the Exhibition Square.

Exhibition Centre Basel is now able to offer 141,000 square metres of show ground, with no less than 74,000 square metres of this being provided by Hall 1 that runs along Riehenring. The new building developed by architects Herzog & de Meuron combines functionality and aesthetics in the ideal manner.

The compact exhibition site makes for flexible management and offers visitors a high level of comfort and convenience. At the same time, the new building constitutes an impressive architectural visiting card. The built-over section of the Exhibition Square with its striking atrium – the so-called City Lounge – will become a new and attractive centre for the exhibition ground. Deliveries to the new hall complex are made primarily via the basement – in the same way as for the rest of Hall 1.


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