Watchzoomer, novo conceito de exposição

O SalonQP de Alta Relojoaria, em Londres, terá uma estreia mundial - um novo conceito de exposição de relojoaria, o Watchzoomer. De amanhã, 8 e até sábado, 10, os relógios Laurent Ferrier serão apresentados num expositor original, na Saatchi Gallery.

O expositor está equipado com uma lente de aumentar móvel, motorizada e interactiva, que mostra os pormenores de um relógio, invisíveis a olho nu.

A Laurent Ferrier terá o exclusivo da nova tecnologia, desenvolvida pela Dietlin Artisans Métalliers, fabricantes de uma série de novos conceitos de exposição no mundo relojoeiro.

Da marca:

The Watchzoomer concept that combines the watchmaker’s famous traditional eyeglass or loupe with a linear displacement mechanism. For the first time, a magnifying glass is motorised. It appears, disappears, moving to and fro in front of the product, making it possible to “zoom” like one would with a camera.

However, the human eye well and truly remains in charge of the exploration, with nothing interfering with its view. The movement of the loupe is synchronised with the watch which rotates, allowing a 360° view: a detail on the crown, the back of the watch, a wide-angle of the tourbillon cage etc.

Additional scenography shows video extracts, photographs of details and tailor-made lighting in relation to the positioning of the magnifying glass. Like all concepts created by the Dietlin workshop, this magnifying mechanism is interactive and can be turned on “on request”.