Agenda - Inno-Luxury Summit (Shanghai)

Inno-Luxury Summit 2012

January 11-12 2012 | SHANGHAI, CHINA

China Decision Makers Consultancy is pleased to announce the Inno-Luxury Summit, to be held in Shanghai, hosted by the China Luxury Industry Association. The 2012 event has been produced in collaboration with ESSEC’s MBA in International Luxury Brand Management and is endorsed by luxury associations The Walpole (UK) and Fondazione Altagamma (Italy).

The summit will address issues of innovation in the Chinese market, in the wake of the regions rapid ten-year development, and discuss the strategic shift by brands, from a gold-rush era to return-on-investment focus. Creative material utilisation, digital marketing, cross-boundary cooperation, brand extension and on-line luxury retailing will form the initial points for discussion.

Speakers include: Denis Morisset, Director, ESSEC MBA in Luxury Brand Management, Armando Branchini, Executive Director, Fondazione Altagamma, Jurgen Gessler, CEO, Porsche Design Group, Guy Salter, Vice President, The Walpole and Kurt Kupper, CEO, Rouge.

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